Advanced Television

India: Extreme H, Sony Pictures extend broadcast deal

January 20, 2026

The FIA Extreme H World Cup, the hydrogen-powered motorsport, has announced the extension of its broadcast partnership with Sony Pictures Networks India (SPNI) through to the end of the 2028 season. This multi-year renewal ensures that fans across India can continue to watch live coverage, highlights, and exclusive digital content.

The extended agreement builds on the current partnership first announced in 2024, under which Extreme H races were broadcast and streamed across SPNI’s extensive television channels and its digital platform, Sony LIV. With India emerging as a key growth market for clean mobility and hydrogen technologies, the renewed collaboration underscores both organisations’ commitment to inspiring the next generation of fans, engineers, and innovators. Through this agreement, SPNI will continue to showcase every round of the FIA Extreme H World Cup.

Ali Russell, Managing Director of the FIA Extreme H World Cup, commented: “India is one of the most exciting regions in the world for clean mobility vision and innovation, and we are thrilled to extend our partnership with Sony Pictures Networks India through 2028. SPNI’s reach and storytelling expertise have been instrumental in growing our audience, and together we will continue to showcase the power of hydrogen technology and world-class racing to millions of fans.”

Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, added: “Our collaboration with Extreme H has resonated strongly with audiences who are eager for premium motorsport content and inspired by the event’s sustainability mission. We are proud to strengthen this partnership and bring the evolution of hydrogen-powered racing to fans across India for many more seasons.”

Categories: Articles, Content, Rights

Tags: , ,