Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has unveiled new AI agents alongside Innovid Orchestrator – a full-cycle AI orchestration superagent built to connect people, data, and technology across the advertising lifecycle.

The launch introduces a suite of specialized AI agents that automate core advertising functions across creative, delivery, measurement, and optimisation, and Innovid Orchestrator, which connects them all. Innovid Orchestrator combines the power of Innovid’s pre-built AI agents through an open orchestration layer, uniting human input, proprietary data, and external systems and agents. The result is a living system of intelligence that automates workflows, amplifies creativity, and drives measurable results for every channel, platform, and partner. Marketers and their partners also get the flexibility to Bring Your Own Agents (BYOA) or integrate external models, data, and tools for complete interoperability.

Marketers today are experimenting with agentic AI but doing so in a disconnected manner—considering multiple agents for creative, delivery, measurement, and optimisation—each trapped in its own silo. While this accelerates points in the advertising workflow, it also makes the fragmentation between those points even more pronounced. Innovid Orchestrator ends that disconnect. Sitting above media, planning, billing, CRM, data, and analytics systems, it weaves together these isolated efforts into one intelligent, connected system for cohesive, enterprise-grade orchestration.

“This is a generational leap, not a feature update,” said Zvika Netter, CEO and Co-Founder, Innovid. “Marketers are trying to run next-gen AI on yesterday’s infrastructure. Our AI agents automate the core part of advertising, while Innovid Orchestrator connects them and everything else into one intelligent system. It’s the connective foundation for the AI era of advertising, where humans and AI work in concert to deliver measurable business outcomes. And Innovid is the only company positioned to build it.”

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Categories: Press Releases

Tags: AI, Innovid