Data: Readership for Strictly exceeds any other UK show
November 12, 2025
The debut season of Celebrity Traitors may have caught the nation’s attention, but legacy favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola.
Over the past three months, articles about Strictly Come Dancing (BBC One), now in its 23rd season, have generated over 55 million page views – significantly higher than the 10 million page views earned by the Celebrity Traitors (also BBC One).
Meanwhile, Celebrity Traitors has proved more popular than the non-celebrity version of the show. The third season of the regular Traitors, which aired in January, generated just one-fifth (1.8 million) of the number of page views received by Celebrity Traitors.
Other popular UK TV shows include ITV’s soap operas Emmerdale (12 million page views in the last three months) and Coronation Street (8.8 million) and reality show Big Brother (2.8 million).
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Strictly participants Stefan Dennis and Ellie Goldstein both achieved 1.5 million page views over the past three months.
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Articles featuring The Traitor’s winner and TV personality Alan Carr drew 1.4 million readers over the past three months, a 1,855 per cent increase from the previous 45 days.
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Strictly and Traitors host Claudia Winkleman also generated considerable reader views, particularly around the end of October, when it was announced that she would be departing from Strictly after over a decade. Over the past three months, articles about Winkleman achieved 4.7 million page views – a 3,232 per cent jump from the previous 45 days.
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Winkleman’s Strictly co-host, Tess Daly, received 4.6 million page views – a 2,485 per cent rise compared to the previous 45 days.
Celebrity Traitors ended on November 6th, while Strictly will continue to run until mid-December.
David Struzzi, Communications Lead at Taboola, commented: “The first series of Celebrity Traitors has stirred up huge reader engagement, while Strictly retains its place as the nation’s favourite autumn show. Between them, the two programmes accounted for 57 per cent of article views for the UK’s trending TV programmes over the past three months. Publishers are capitalising on this popularity by producing a range of content around both shows, tapping into unique angles and offering exclusive interviews with some of the famous contestants. As the Celebrity Traitors comes to an end and Strictly nears its own finale, we expect that outlets will continue to draw readers with interesting follow-up stories on the competitions.”
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