DeepIntent expands HealthFirst Media Suite with Audio Package
September 30, 2025
DeepIntent, the healthcare demand-side platform, today unveiled its HealthFirst Audio Package, offering healthcare advertisers premium, precision-targeted access to digital audio at scale. Featuring curated supply from iHeartMedia, SiriusXM Media, and more, the turnkey offering is designed to maximise campaign performance by connecting brands with patients and providers during high-attention, screen-free moments.
“Audio is rapidly emerging as a powerful complement to omnichannel strategies, offering both scale and unique moments of attention,” said Chris Paquette, Founder and CEO of DeepIntent. “By bringing our HealthFirst framework to premium streaming audio, we’re giving healthcare advertisers a powerful way to drive outcomes with patients and providers through one of the most resonant, high-growth and high-performing channels in digital media.”
With high attention and low ad avoidance, digital audio delivers uninterrupted exposure that builds contextual and emotional resonance, reinforcing messaging across channels. According to eMarketer, US consumers will average 1 hour and 25 minutes per day with digital audio in 2025—just 2 minutes shy of their daily time spent browsing social media. For healthcare advertisers, that shift represents a massive opportunity: DeepIntent’s analysis shows more than 69 per cent of healthcare providers are reachable through the HealthFirst Audio Package’s premium inventory.
“iHeartMedia is thrilled to be a leading partner in DeepIntent’s new HealthFirst Audio Package. This launch reflects the growing demand for audio as a trusted and high-performing medium in the pharma space and will bring healthcare brands the precision, quality, compliance and scale they need to reach their audiences,” said John Lilliquist, SVP at iHeartMedia Health. “This next phase of our partnership unlocks new opportunities to activate premium patient and provider audiences against premium inventory, and we’re excited for what’s ahead.”
Audio continues to grow as a complementary channel in omnichannel strategies, enabling moments of focused engagement that extend brand reach and improve recall. Designed specifically for healthcare, DeepIntent’s HealthFirst Audio Package offers:
- Premium Media Access: Optimised inventory from leading publishers like iHeartMedia, SiriusXM Media, and more.
- Patient & Provider Reach: Purpose-built connections to audiences that matter most in healthcare.
- Streamlined Activation: Fast, easy setup within the DeepIntent DSP for impactful campaign launches.
- Transparency & Trust: Fraud-free supply aligned with the strict standards of pharmaceutical advertising.
“The growth of programmatic audio presents an incredible opportunity for healthcare marketers,” said Francis D’Hondt, SVP of Addressable Health at KINESSO. “With its unique ability to deliver highly relevant messaging in an attention-rich format, audio offers unmatched potential to engage both patients and providers in meaningful ways. We’re excited about DeepIntent’s HealthFirst Audio Package, which makes activating in this channel more impactful than ever.”
The DeepIntent HealthFirst Audio Package is now available for activation within the DeepIntent DSP.
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