Citing “an evaluation of current business and forecast data on the expected business development in the Entertainment segment for the second half of 2025”, the Executive Board of German broadcasting group ProSiebenSat.1 Media has adjusted the outlook for the financial year 2025.

“The macroeconomic environment in the German-speaking region continues to be characterised by considerable uncertainty, and the economic recovery previously forecasted by research institutes is now unlikely to materialise. Therefore, ProSiebenSat.1 now assumes that the economic situation in the German-speaking region will remain difficult in the fourth quarter, which is the most important quarter for the company. This becomes increasingly visible in the advertising demand for September and in the first indications for October, which are below expectations in both linear TV and digital advertising products. As a result, the company now expects Entertainment advertising revenues in the German-speaking region to decline by a mid-single-digit percentage range in the third quarter and to decline slightly in the fourth quarter. Due to the significant declines in the first half year, this is expected to result for the entire year in a decline in Entertainment advertising DACH revenues in the mid-single-digit percentage range compared to the previous year,” said ProSiebenSat.1 in a press statement,

As a result, ProSiebenSat.1 is adjusting its outlook for Group revenues and adjusted EBITDA as follows:

ProSiebenSat.1 is now targeting for Group revenues of around €3.65-3.80 billion for the 2025 financial year, taking into account the sale of Verivox (previous year adjusted for currency effects and portfolio changes: €3.77 billion). Previously, the company had expected a slightly higher Group revenue figure for 2025 of around €3.85 billion with a variance of plus/minus €150 million.

Furthermore, the Group now expects adjusted EBITDA to be between  €420-470 million, again, taking into account the sale of Verivox (previous year adjusted for currency effects and portfolio changes: €537 million). Previously, the forecast for adjusted EBITDA €EUR 520 million with a variance of plus/minus €50 million. Together with the announcement of the results for the first half 2025, the Group specified its forecast to a value below the midpoint of this range, due to developments in the high-margin TV advertising business.

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Tags: advertising, germany, linear TV, ProSiebenSat.1