PPIVOTT, a strategic brand identity development agency, has announced a new partnership with Kiswe, a player in direct-to-consumer (D2C) streaming technology, to livestream the Racers Grand Prix, Jamaica’s premier international track and field event, to audiences outside of Jamaica on June 7.

Powered by Kiswe’s technology, the livestream will include interactive features like live chat and cheer buttons, creating a more dynamic and engaging experience for fans worldwide.

Racers Grand Prix is a cornerstone of Jamaica’s track and field season, bringing top international athletes to Kingston ahead of global events like the Olympics and World Championships. This year’s event features Olympic stars Shericka Jackson 200m World Champion, Zharnel Hughes – British 100m record holder, World Champion Bronze medalist, Bayanda Walaza – South African under 20 record holder, Tobi Amusan – Nigerian and world record holder 100m hurdles and Kishane Thompson and will be streamed globally using Kiswe’s direct-to-consumer platform to deliver a premium fan experience.

“We’re proud to partner with PPIVOTT to showcase Jamaica’s world-class track and field event on a global stage,” said Glenn Booth, CEO of Kiswe. “At Kiswe, our mission is to connect fans directly with the events they love, and this partnership brings Racers Grand Prix to every track and field fan on every screen.”

“It’s been a dream to empower live sports from Jamaica and the Caribbean to the world and our partnership with Kiswe allows us to do just that, starting with the Racer Grand Prix ” said ONeil Walters, Executive Chairman PPIVOTT while the meet General Manager Devon Blake said, “Racers Grand Prix showcases the best of Jamaican track and field to the world. Our partnership with PPIVOTT/ Kiswe is opportune. It expands our global footprint while making it more affordable for fans everywhere to experience the excitement, energy, and excellence that define this meet. Together, we’re bringing the spirit of Jamaican athletics to a broader audience than ever before.”

“We’ve been looking for the right international partner to help showcase this world-class Jamaican track and field meet on the global stage”, said Glen Mills, Meet Founder and world renown coach of the fastest man in the world Usian Bolt. “We’re proud to have secured a partnership that not only elevates the Racers Grand Prix but also highlights Jamaica, our athletes, and our local brands. We look forward to a successful and lasting collaboration.”

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Categories: Press Releases

Tags: D2C, jamaica