Advanced Television

Fashion Hero Season 2 debuts on Roku in June

May 29, 2025

Dooya Media Group, (DMG) Beauty World Search and Straight Up Studios have announced the official launch of Season 2 of The Fashion Hero, now streaming on Xumo Play, and available on The Roku Channel as of June 1st, with more outlets to come.

The Fashion Hero is a groundbreaking international television series that challenges the conventional standards of beauty, celebrating real people with inspiring stories. The series promotes self-confidence, inclusion and empowerment by giving individuals from all walks of life the chance to become role models.

Season 2 is hosted by the AJ McLean of The Backstreet Boys who brings heart, energy and authenticity to this transformative global movement.

Audiences throughout the US can now stream the powerful new season and witness firsthand the emotional journeys of the contestants, guided by celebrity mentors and competing for a chance to represent international brands.

“We are incredibly proud of what our TV series represents – a bold step forward in reshaping the narrative around beauty,” said Caroline Bernier, Executive Producer and CEO of Beauty World Search. “Our message has never been more relevant or needed.”

With its global fanbase and millions of online followers, The Fashion Hero continues to spark change and connect communities across borders.

“Kim Hurwitz, EVP of Sports and Entertainment at Dooya Media Group, and I were thrilled to be introduced to The Fashion Hero TV series,” said John T. Wells, Founder and CEO of Dooya Media Group. “We immediately recognised its potential and knew it would be a perfect fit for our OTT and streaming audiences. From there, we worked closely with Caroline Bernier of Beauty World Search and Stephen Zelenka of Straight Up Studios to bring the show to life.”

As the collaborators mark the Season 2 launch, preparations are already underway for an exciting Season 3, set to be filmed in an iconic international destination in the near future.

Categories: Press Releases

Tags: ,