DirecTV launches Tribeca Festival Hub
May 21, 2025
DirecTV is bringing the spirit of the Tribeca Festival to audiences in the US with the launch of the Tribeca Festival Hub, a new destination celebrating some of the best of independent film. Available across all DirecTV streaming and satellite platforms, including MyFree DirecTV, the Hub features a curated selection of short and feature-length films, along with Tribeca Talks from the Festival’s 24-year history.
DirecTV and the Tribeca Festival are also launching the Tribeca Studio Presented by DirecTV at the 2025 Tribeca Festival. Located at Spring Studios — the Festival’s official home — from June 5th–15th, the Studio will capture exclusive interviews with filmmakers and talent premiering their works at this year’s Festival. These behind-the-scenes conversations and red carpet dispatches will be featured across DirecTV’s social platforms and on the Tribeca Festival Hub on DirecTV, giving audiences nationwide an insider’s look at the stories and creators shaping this year’s Festival.
“Tribeca is synonymous with creative expression and entertainment, and we’re thrilled to extend this legendary New York City experience directly to all DirecTV customers while attracting new ones,” said Amy Leifer, chief advertising sales officer at DirecTV. “Movies are consistently one of the top entertainment options that consumers seek across all of DirecTV’s platforms, and this is a compelling new way for advertisers to connect with these highly engaged film fans as they tune in to see where culture is headed next.”
“We’re proud to amplify the unique creative voices Tribeca continues to discover, while delivering a new opportunity for more people across more screens to connect with this extraordinary festival,” commented Vikash Sharma, head of product at DirecTV. “We’re harnessing the excitement around this year’s Festival to create a rich Tribeca turnstile with the power to transport consumers into Tribeca Festivals past and present, while also discovering new aspects to our DirecTV service they may have yet to experience.”
“Independent film has never been more vital — or more at risk of being overlooked. Tribeca was founded to champion bold storytellers, and this partnership with DirecTV gives them the platform they deserve,” added Tribeca co-founder and CEO Jane Rosenthal. “The Tribeca Festival Hub helps audiences discover the daring, original work that defines independent film — and reminds us why these stories matter.”
In addition to the Tribeca Festival Hub, Tribeca Festival+ will join over 110 FAST channels already on MyFree DirecTV, a free TV experience that allows viewers to effortlessly access content within the DirecTV platform.
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