Adlook, Lumen Research partnership
April 10, 2025
Adlook, the media tech company specialising in AI-powered advertising solutions, has partnered with Lumen Research, a player in attention measurement and optimisation, to elevate the way brands capture and sustain consumer attention. This collaboration integrates Lumen’s advanced eye-tracking technology and predictive analytics into Adlook’s proprietary Deep Learning Algorithm, refining how advertisers optimise campaigns—especially in Connected TV (CTV), where attention is a key performance driver.
By harnessing Lumen’s granular attention data, Adlook enhances its AI-driven bidding and creative optimisation capabilities, enabling brands to maximise engagement with high-value audiences. This partnership empowers advertisers with deeper insights into consumer behaviour, ensuring media placements and creative strategies are aligned with how audiences truly interact with content.
“At Adlook, we believe attention is the foundation of effective advertising,” said Kuba Kossut, CEO of Adlook. “By integrating Lumen’s cutting-edge attention analytics with our AI-powered platform, we are making attention-driven advertising more effective, future-proof, and accessible for brands. This partnership isn’t just about optimizing campaigns—it’s about redefining how brands connect with audiences in a privacy-first, cookieless world.”
By leveraging AI-driven insights and attention measurement, Adlook and Lumen are equipping advertisers with the tools needed to navigate an evolving digital landscape.
“As the industry moves beyond traditional engagement metrics, attention has become the new standard for effectiveness,” said Viktor Zawadzki, VP of Platform Partnerships at Adlook. “Our partnership with Lumen strengthens our AI-driven approach, giving brands an unprecedented ability to capture and sustain audience attention—especially in CTV, where competition for viewer focus is fierce.”
Lumen’s proprietary eye-tracking and predictive modeling technology provides unparalleled visibility into how consumers engage with digital advertising. Combined with Adlook’s AI-powered solutions, this integration enables brands to refine media strategies, optimise creative in real-time, and drive measurable impact across channels.
“Marketers need to buy more than just viewable impressions — they need impressions that are actually viewed,” said Mike Follett, CEO of Lumen. “By integrating our attention data with Adlook’s AI-powered ecosystem, we’re giving brands the ability to make smarter, attention-driven decisions that will ultimately maximise engagement and campaign effectiveness.”
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