Premier Sports, the UK sports broadcasters in the UK, has announced a strategic partnership with the Rugby Journal, the rugby magazine that brings sports fans in-depth story-telling from across the world of rugby.

This collaboration will see Premier Sports as the only official partner of the Rugby Journal where customers via Sky and the Premier Sports streaming service now have exclusive digital access to the Rugby Journal back catalogue and new editions as soon as they are available. These issues will be available to logged in customers via the Premier Sports website.

The Rugby Journal and its new podcast Rugby Lives is the home of big rugby reads, a platform for all rugby fans. Within the pages of the Rugby Journal, the greats share their life stories, and a truly global game is explored, from Chile and China to Fiji and the Philippines.

To kick things off, Premier Sports presenter Martin Bayfield joined the Rugby Lives podcast to talk about his journey in rugby and beyond as Premier Sports builds up to its live knock-out rugby across every game in the Investec Champions Cup this weekend – starting with Northampton Saints against Clermont Auvergne on April 4th (live on Premier Sports 1 at 7.30pm).

Shane Hogan, Head of Marketing at Premier Sports said: “We’re really excited to be working closely with The Rugby Journal. Both our brands share a passion for bringing fans closer to the best that rugby offers and to highlight the real stories and great people who shape the game. We hope our collaboration will bring more value to our rugby customers with deeper insights and access to more of what they love about the sport.  We have a similar partnership  with Nutmeg magazine for our Scottish football fans and it’s great to have another established and respected media partner now in rugby. This collaboration promises to broaden rugby experience for all fans, whether they’re tuning in to the action on Premier Sports or picking up the latest issue of The Rugby Journal.”

Alex Mead, Editor-in-Chief of Rugby Journal and host of Rugby Lives podcast, said:  “This is an exciting new partnership for Rugby Journal and Sporting Eric – the company behind both Rugby Journal and Rugby Lives – and a first to be partnering with a broadcaster that has an expansive broadcast reach and is clearly making big strides forward in the depth and range of its live rugby coverage for UK fans and with exciting plans for the future. It’s long been our passion to take the time to find the most compelling epic rugby tales and exclusive interviews with people beyond the sport of rugby to talk about their passion for the oval ball, and like Premier Sports, we believe every level of the game has incredible stories to tell. We look forward to working together.”

Premier Sports has recently announced its new 24/7 Rugby Channel, Premier Sports Rugby, plus the arrival of live coverage from Japan League One and MLR in the US and will be looking to build new partnerships across the world of rugby as its covers 400 live rugby games every season from competitions across 11 rugby nations.

Other posts by :

1. SES announces €0.25c dividend
2. Russia “blinding and destroying” German satellites
3. Bank: AST, Starlink, Kuiper targeting $200bn market
4. Rivada: Is no news good news?
5. SES celebrates Intelsat acquisition
6. Pakistan halts broadband direct-from satellite
7. India stymies Starlink launch
8. Starlink, AST SpaceMobile race for cellular consumers
9. Trouble ahoy for foreign D2D satellites over India?

Categories: Articles, Content

Tags: podcast, Premier Sports, rugby