BSkyB is preparing to launch an ad campaign claiming it is the only company to offer truly unlimited broadband usage. The company is preparing the campaign after deciding to remove its fair usage policy, which caps heavy downloaders, from its top-tier Sky Broadband Max product.It also said that because it does not ';traffic shape' – it can now claim to be the only UK company to offer unlimited broadband. “Customers have told us that they want unlimited broadband to be exactly that, so we’ve acted on their feedback,” said BSkyB. …..

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