qibb, a provider of low-code media workflow orchestration, announces the launch of qibb’s AI Copilot, the first AI-powered conversational assistant offering end-to-end support for media workflows — from design to deployment. Debuting at NAB Show 2025, this groundbreaking innovation redefines how media professionals build, optimise, document, and troubleshoot workflows, transforming a traditionally complex process into a seamless, AI-driven experience.

“AI is reshaping the way media technology teams operate, and qibb’s AI Copilot is at the forefront of this transformation,” said Jonas Michaelis, CEO at qibb. “By adding an intelligent, conversational assistant directly to our platform, we are empowering both seasoned engineers and non-technical users to develop, refine, and oversee media workflows like never before.”

AI-Powered Media Workflow Automation – A Game-Changer for the Industry

The media industry is evolving faster than ever, propelled by rapid technological advancements, including an expanding array of AI-driven solutions, cloud-based services, and specialised software tools. To keep up, technology teams need the right solutions to adapt quickly, and AI Copilot provides crucial support in helping them. qibb’s AI-powered assistant offers ongoing support and guidance for smarter, faster, and more intuitive workflow development, allowing teams to rapidly and effectively respond to changing requirements and evolving technology stacks.

Fully embedded within the qibb platform, the Copilot gives users the ability to:

• Build with speed and ease – Users simply describe what’s needed in natural language. The AI Copilot then generates an optimised workflow, selecting the best integration points and even writing function code where needed.
• Refine and optimise – Modify workflows and fine-tune automation logic while AI ensures clarity, robust error handling, and secure coding.
• Generate documentation effortlessly – Automatically produce architecture diagrams, step-by-step process visualisations, and plain-language workflow explanations for better team collaboration.
• Troubleshoot and debug with smart recommendations – Quickly identify issues, analyse errors, and receive AI-driven recommendations to resolve workflow problems.

“AI is making media workflow automation accessible to everyone—from developers to operations teams,” added Roman Holzhause, CTO at qibb. “Our AI Copilot not only accelerates development with ongoing end-to-end support but also enhances workflow reliability by identifying inefficiencies and providing AI-driven recommendations to optimise scalability and security.”

Why qibb’s AI Copilot Stands Out

• Powered by Open Source excellence – Built on Node-Red, qibb’s Workflow Engine leverages the power of an open, low-code ecosystem, enabling continuous learning and adaptation. Unlike proprietary automation engines, qibb’s AI Copilot benefits from Node-Red’s broad set of publicly available and evolving data. This approach makes the AI Copilot incredibly powerful and allows for continuous improvement with public LLMs and open-source developments.
• Purpose-built for media workflows – Unlike generic AI tools, qibb’s AI Copilot is specifically designed for media automation, seamlessly integrating with 100+ media services like iconik, Mimir, OpenAI, and more. With access to qibb-built template workflows, the AI Copilot enables seamless automation across the entire media production and delivery pipeline.
• Reduces development time – AI-powered assistance enables teams to complete tasks significantly faster, streamlining both initial workflow development and ongoing iterative refinement with conversational commands and smart automation features.
• Enterprise-grade security & data control – The AI Copilot ensures all workflow variables and data remain under user control, guaranteeing enterprise-grade security for media organisations. Furthermore, qibb hosts AI models on dedicated infrastructure in line with GDPR regulations, ensuring that client data remains secure.

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Categories: Press Releases

Tags: AI, qibb