Brightcove, the video engagement company, has announced that Canela Media, a technology and innovation-driven multicultural media company, is expanding its partnership with Brightcove to power its streaming service. Through Brightcove’s video technology, Canela Media says it will fuel growth by enhancing its streaming capabilities, scaling services and deepening audience engagement.

Canela Media delivers authentic content to US Hispanic audiences. The company houses more than 35,000 hours of content through its AVoD platform Canela.TV.

“Brightcove is a leader in the space so expanding our relationship was a natural choice. Brightcove’s modular, API-driven architecture allows for scalable integrations across their suite of products that can quickly be brought to market as Canela Media expands our vast content offerings,” said Peter Gonzalez, Chief Technology Officer at Canela Media. “We are already taking advantage of Brightcove’s server-side ad insertion (SSAI), video transcoding, and content distribution capabilities to expand our reach and engagement with viewers. Speed to market is essential and Brightcove’s scalable and proven capabilities, backed by expert professional services, are helping Canela add new features to our Direct-to-Consumer applications, fostering innovation that delights our viewers.”

Brightcove’s Media Studio and supporting insights and analytics tools are engineered to empower media customers to engage their audiences through scalable, reliable and intelligent solutions that build meaningful subscriber loyalty and significant content monetisation and business growth.

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Tags: Brightcove, canela media