Largo.ai, the AI-driven analytics platform for the film, TV and advertising industries, has secured $7.5 million (€7.2m) funding with Hollywood actor Sylvester Stallone among the new backers.

Co-led by Los Angeles-based TI Capital and Switzerland and Los Angeles-based QBIT Capital, the ‘A’ funding round participants include Boston’s Atreides Management, former Vice Chairman and Chief Operating Officer of Microsoft-owned Activision Blizzard, Thomas Tippl and further investment from Swiss private equity firm DAA Capital.

The company says the investment will enable Largo.ai to drive its growth plans and “enrich its core business areas”. Currently, the company works with more than 600 companies in film and TV, including several Hollywood studios and large agencies. The company plans to expand its core offering with the launch of its Version 3 to market, which will provide actionable recommendations along with existing tools and generate early creative concepts that mimic how content will look in final production stages.

“When we set out on this journey in 2020 for Largo.ai, the role of AI in filmmaking was confined to the streaming giants,” commented Largo.ai CEO and Co-Founder Sami Arpa. “Our mission was to level the playing field for the rest of the industry, which has stayed more traditional to date. Over the last two years, as technologies like ChatGPT have become embedded in our everyday lives, the fear of AI has diminished, and its adoption curve is dramatically changing. People have woken up to the limitless potential of using AI as an assistance tool. It’s about creating better content, in a faster, easier and less risky way.”

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Categories: AI, Articles, Business, Funding

Tags: Activision Blizzard, AI, sylvester stallone