StackAdapt collaborates with Disney
November 13, 2024
As the mid-market sector gains momentum, StackAdapt, a multi-channel programmatic advertising platform, is making strides in empowering advertisers with premium targeting capabilities and is seeing substantial advertiser growth in connected TV (CTV) placements and other high-impact channels. With a strong focus on regional expertise and category-specific insights, StackAdapt empowers marketers to reach their target audiences more effectively, providing them with the tools to thrive in a competitive digital landscape.
Through a strategic collaboration with Disney Advertising, StackAdapt integrates access to Disney’s proprietary Audience Graph, enhancing the addressability of premium inventory with robust first-party data. This solution with Disney allows StackAdapt’s clients to tap into the rapidly growing CTV sector, a channel increasingly sought by advertisers aiming to connect with audiences on a large scale.
As StackAdapt’s platform continues to lead in innovation, advertisers benefit from high-performance technology and advanced targeting features, all designed to optimize campaign performance while respecting user privacy. StackAdapt provides seamless and secure data-driven solutions that empower advertisers to leverage premium audience insights without compromising privacy.
“Our relationship with Disney allows us to offer a unique combination of premium inventory and data-driven targeting for our advertisers,” said Greg Joseph, VP of Inventory Development at StackAdapt. “With our intuitive platform and robust capabilities, StackAdapt clients are well-equipped to harness the power of CTV and other channels to build high-impact, results-driven campaigns.”
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