Upwave has announced the launch of its partnership with The Trade Desk, bringing advertisers brand campaign highlights, actionable recommendations to optimise campaigns in-flight, and on-demand, AI-generated reporting at the click of a button.

Users can measure their brand campaign with Upwave on The Trade Desk, available now in the Measurement Marketplace on The Trade Desk platform.

Chris Kelly, Upwave CEO, commented: “This marks a pivotal moment for Upwave and our mission to revolutionize brand measurement. By integrating our advanced brand measurement solutions with The Trade Desk’s powerful platform, we’re setting a new standard for how advertisers can understand and optimize their Brand Outcomes. Together, we’re empowering advertisers to maximize the effectiveness of their brand investment like never before.”

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Categories: Press Releases

Tags: AI, The Trade Desk