Little Dot Studios expands Zig Zag partnership
February 23, 2024
Digital content studio and media network, Little Dot Studios (an All3Media company), has been awarded the three year YouTube channel management contract for Zig Zag Productions, the UK independent television production company.
Little Dot Studios, who currently manages Zig Zag Productions’ Digital Copyright Management, turning viewing on unauthorised YouTube videos into an additional source of revenue, has expanded it’s partnership with the indie TV production company to include the creation and channel management of its new YouTube channel ‘The Toughest’. The new channel, available now, will utilise Zig Zag Productions’ male-focused and full length content library, which includes names such as Vinnie Jones, Freddie Flintoff and Danny Dyer, creating a landing page for fans to access archive content as well as discover future commissions.
Matt Graff, Managing Director of Zig Zag Productions, commented: “We are hugely excited about our latest collaboration with Little Dot Studios. Pulling together hits from the Zig Zag Library and making them available on a themed, direct to consumer channel presents a new way of exploiting our back catalogue and a new way of reaching audiences. Little Dot Studios are market leaders in this space and have real insight into what audiences want. We are looking forward to making a success of this channel with them and developing more channels together in the future.”
James Loveridge, Managing Director of Entertainment, Little Dot Studios, added: “’The Toughest,’ marks an exciting chapter in our collaboration with Zig Zag. We are committed to curating and showcasing their remarkable male-focused content library. This collaboration not only underscores our expertise in creating multi-IP hubs featured around a brand on YouTube but also celebrates the rich and diverse entertainment that Zig Zag Productions brings to audiences worldwide.”
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