IBC Show Previews X – Y – Z
Yospace – Stand 5.C77
Yospace, the leader in dynamic ad insertion, will be showcasing the power of its technology to scale for major global events at this year’s IBC event in Amsterdam.
Yospace will showcase insights from a big Summer of Sports, which demonstrate the sheer scale of addressable advertising in the streaming age. Its technology powered the delivery of nearly six billion advertisements across four continents during Euro 2024 – equating to 51,000 years’ worth of advertising content – and four billion during the 19 days of the Olympic Games. All ads were one-to-one addressable and benefitted from real-time, transparent measurement. These events point towards the type of scale that will become commonplace as the industry moves towards an all-streaming future.
Celebrating its 25th anniversary this year, Yospace delivers seamless live viewing experiences for the biggest names in broadcast and the biggest events, among them six Olympics, nine seasons of NFL, five FIFA World Cups, 800+ UEFA Champions League games and 35 Grand Slam tennis tournaments. It is also in the process of monetising its second US Presidential election campaign.
Yospace’s demonstrations at IBC will further highlight the direction of travel for ad-based streaming:
IAB Tech Lab certified measurement
Yospace’s dynamic ad insertion is turbocharged by its IAB Tech Lab-certified Open Measurement SDK, which delivers better advertising value by opening up more sources for buying ads. The SDK, which is built into Yospace’s core platform and easier than ever to deploy, provides real-time data on ad views and performance which can be surfaced in a live campaign dashboard.
Server-guided ad insertion (SGAI)
Through demonstrations of server-side ad insertion (SSAI) alongside server-guided ad insertion (SGAI), IBC delegates will see the consistency of high-quality viewer experiences delivered by both methods for live streaming, AVOD and FAST channels. Yospace will outline the added benefits of SGAI for compliant devices, such as faster load times for AVOD and longer DVR windows.
Live Orchestration for pop-up channels
With sports rights-holders increasingly relying on pop-up channels to broadcast one-off live events, such as Euro 2024 or the Olympics, there is a demand for perfect execution of viewer experience and advertising every time. Yospace’s Live Orchestration demonstration with Capella Systems provides real-time curation of ad opportunities, ensuring that rights-holders tap into all the benefits of Yospace’s technology even for temporary channels. Capella’s tooling is seamlessly integrated with Yospace’s core platform and users can also elect to run Live Orchestration through Akamai’s Cloud Computing services for added efficiency and reliability.
With 25 years experience of pioneering digital video for the telecom and broadcast industries, Yospace is well placed to lead ad insertion innovation towards an all-streaming future. Its impressive roster of partners includes industry giants like AT&T, DIRECTV, FOX, and Tubi in the USA; Channel 4, ITV, M6, RTL, Telenor, Telia and TV4 in Europe; Nine Network, Optus and Seven West Media in APAC.
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Zattoo – Stand 5.A92
Zattoo, Europe’s leading TV Streaming and TV-as-a-Service provider, is unveiling Stream API, a suite of powerful custom-built applications and services at IBC 2024, transforming the way developers and operators craft and deliver next-generation streaming experiences.
Building on its technical expertise spanning two-decades and the success of its fully hosted and managed white-label IPTV, OTT and TV-as-a-Service offerings, Stream API empowers users to rapidly build, launch and scale the next-generation of streaming solutions translating requirements into exceptional experiences with a powerful suite of tools, services and platform, with ease.
“Technology is evolving as budgets are being squeezed and customer development teams face huge challenges,” says Bert Schulzki, Zattoo’s Chief Product and Technology Officer. “Many need to re-build and re-platform, with more devices and fewer resources. They must re-think their approach, become methodical, leverage multipliers and avoid pitfalls. We have the technology and the skills to help them.”
Stream API is engineered to address the multifaceted demands of contemporary streaming. At its core, is a server-side ad insertion (SSAI) Advertising API providing dynamic ad substitution for live streams and on-demand content. This feature unlocks new revenue opportunities with instantly configurable campaigns, supported by Zattoo’s dedicated European ad sales team. Providing unparalleled streaming quality, Stream API delivers fast, reliable and secure multi-bitrate streams for Live TV, FAST channels and On-Demand content. It leverages a carrier-grade, fully managed head-end and an extensive European content distribution network.
Coming soon is Stream API’s multimedia Playback SDK, designed to streamline playback, DRM, telemetry, and configuration across various platforms. Additionally, real-time video analytics provided by the Playback Telemetry feature offer deep insights into playback events, including startup times, rebuffering incidents, and video quality scores, enabling developers to fine-tune their services with precision.
The company also has plans to introduce Playback Test Automation, a tool that automates testing across multiple devices, ensuring consistent performance and rapid issue resolution during both development and maintenance phases. Zattoo’s goal is to create a complimentary and strategically curated B2B partner ecosystem to help encourage growth.
“Two of the biggest challenges our industry faces are mastering complexity and the rapid pace of technological evolution,” adds Schulzki. “Deciding which technologies to incorporate, what to build, and what to buy for long-term viability is crucial. Achieving a clear separation of concerns through a flexible, modular, maintainable, and scalable architecture is essential and incorporating a TV-as-a-Service (SaaS) API is an effective solution that can bring significant benefits. We look forward to welcoming visitors to our stand at IBC 2024, so they can experience this groundbreaking technology firsthand.”
Stream API will be demonstrated throughout the show on Zattoo’s stand 5.A92 and its partner stand, Media Distillery 5.H75. Zattoo’s Principal Product Manager Aaron Dey will also be demonstrating the solution on the Innovation Stage on September 14th at 12:15pm.
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Zero Density – Stand 7.B01
Zero Density, the global leader in integrated virtual production and real-time motion graphics solutions, is set to unveil its expanded graphics ecosystem at IBC2024. At the heart of this launch are the newly introduced Lino platform and the enhanced capabilities of Reality, both of which together deliver a comprehensive Unreal Engine-based workflow. This unified ecosystem is seamlessly integrated across virtual production and real-time motion graphics, with Reality Hub serving as the central control and NRCS, automation, and data integration layer. This holistic ecosystem sets a new industry standard for efficiency and creative control.
Lino: Transforming Motion Graphics Creation
Lino is an advanced Unreal Engine-based platform designed specifically for motion graphics and broadcast professionals seeking a powerful, versatile, and efficient solution. The new solution is built around the Motion Design environment in Unreal Engine 5.4, tailored to enhance productivity and creativity in real-time 2D and 3D motion graphics design.
Developed with input from industry experts it offers an intuitive, user-friendly interface that simplifies the design process, making it accessible even for those transitioning from other tools like Adobe After Effects.
With Lino, Zero Density expands its end-to-end graphics ecosystem, all assets can be created in Unreal and used across your virtual production, video wall, and real-time motion graphics.
Lino seamlessly integrates with Reality Hub, allowing for dynamic management and playout of on-air graphics with features like channel management, customizable templates, and real-time operations, all within a streamlined workflow that boosts efficiency and output quality.
Building better Virtual Production Projects with Reality, Traxis and the EVO II
Zero Density’s Reality platform continues to lead what’s possible in virtual production. Reality5, the latest version, delivers hyper-realistic virtual environments and visuals with an unmatched blend between the virtual and physical. Featuring advanced rendering, a unique node-based compositor, and the revolutionary 3D PixelPerfect Keyer, Reality5 is set to expand further at IBC2024 with AI-driven innovations and new features that enhance storytelling and streamline workflows.
Designed to work with Reality5, the Traxis platform offers ultra-accurate camera and talent tracking, ensuring seamless integration of real-world and virtual elements. The Traxis Hub centralizes tracking and lens data management, reducing complexity and enhancing control, making it a vital component of any virtual production environment.
Ultimate Performance Crafted for Real-Time Virtual Production— The EVO II is a purpose-built hardware platform designed with advanced components for superior game engine-based real-time rendering. It addresses the limitations of both high-end servers and gaming hardware by combining the specialized specifications of gaming hardware with the endurance features of professional systems. The EVO II is engineered for 24×7 operations, ensuring maximum efficiency, quality, and durability for demanding virtual production environments.
Ralf van Vegten, CMO of Zero Density is excited for what will be shown at IBC: “We are counting days to showcase our end-to-end graphics ecosystem at IBC2024. With the addition of our real-time motion graphics platform Lino and the continued evolution of Reality, we are empowering our users with the tools they need to achieve intuitive, efficient, and stunning visual storytelling.”
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Zixi – Stand 5.A85
Zixi will showcase features and functionalities that allow broadcasters, OTT providers, sports leagues, regional sports networks and local affiliates to effortlessly reach global audiences by leveraging the Zixi Enabled Network, which includes over 1,400 media companies and 400 technology partners worldwide. Zixi will illustrate the lowest Total Cost of Ownership (TCO) for large-scale IP delivery applications compared to other industry alternatives, taking into account the latest efficiency developments in compute and bandwidth requirements of the Zixi protocol and the SDVP.
On the stand, Zixi will highlight its latest developments including:
- Market Switching, allows content distributors to switch content based on ESAM/ESNI for regionalization of content or blackouts enabling traditional workflows in IP workflows
- High-Performance Networking leverages DPDK to achieve significant throughput efficiency improvements while utilizing only a fraction of the processing power.
- DPDK based security to protect against ransomware loop holes and OS as a soft target by bypassing the kernel or operating system layer, enabling secure segmentation of DMZ and private network management
- Dynamic Latency for the optimization live IP video based on real-time network conditions for ultra-low latency transport and enhanced user experience.
Zixi will kick off IBC 2024 as the title sponsor of the distinguished Devoncroft Executive Summit, with SVP John Wastcoat and CEO Gordon Brooks speaking at the event, bringing together global industry leaders to discuss the business of media at the Tuschinski Theatre, Amsterdam on September 12th at 12pm.
Also, make sure to visit the IBC Showcase Theatre on Sunday, September 15th at 10:30am where Zixi CEO Gordon Brooks will moderate a panel at the prestigious IBC Showcase Theatre with speakers including Grant Nodine from the NHL and Timothy Stevens from Verizon, discussing how Zixi and Verizon are working together to deliver NHL content over 5G networks, dramatically reducing costs for broadcasters, and simplifying complex cloud-based video workflows for any of a number of production requirements.
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