As the competition for fan engagement increases across major global sporting events, artificial intelligence (AI) and machine learning offer new ways to deliver more sophisticated and connected data experiences.

Research from NTT, the technology and managed services companies, highlights sporting organisations need to do more to create the types of experiences that digitally savvy fans demand. Just 46 per cent of people said their current data experience makes

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Categories: AI, Articles, Companion devices, Consumer Behaviour, Mobile, Research