Weigel Broadcasting launches MeTV Audience Intelligence
July 8, 2026
Weigel Broadcasting has announced the launch of MeTV Audience Intelligence, a new audience-based advertising solution that brings advanced data-driven audience buying capabilities across Weigel’s portfolio of television networks, including MeTV, Heroes & Icons, Start TV, Dabl, Catchy Comedy, Story Television, MeTV Toons, MOVIES!, and WEST.
“Advertisers are increasingly looking beyond traditional demographic buying and want to plan and execute campaigns around the audiences they want to engage rather than relying on age and gender alone,” said John Hendricks, Executive Vice President, Weigel Broadcasting Co. “By combining the scale and trust of our broadcast television networks with advanced audience targeting and measurement capabilities, MeTV Audience Intelligence helps advertisers connect with the right audiences with greater precision, delivering measurable campaign results.”
Traditionally, television advertising has been bought using broad demographic groups, such as adults ages 25-54. Today, advertisers increasingly want to reach high-value audiences based on interests, behaviours and purchase intent rather than broad demographic groups. MeTV Audience Intelligence enables brands to do exactly that by allowing them to reach more specific audiences using privacy-safe audience data while continuing to benefit from the scale and trust of linear television.
Advertisers can use the same audience definitions throughout campaign planning, activation and measurement, creating a more seamless workflow with greater transparency and more actionable measurement. The solution also simplifies cross-publisher buying, helping brands execute more efficient campaigns with improved measurement and greater confidence.
Powered by Weigel Broadcasting’s portfolio of leading television networks, which reached more than 118 million unique viewers in 2025, MeTV Audience Intelligence combines Weigel’s highly engaged audiences with advanced audience data and campaign activation technology. Through integrations with industry-leading partners including DatafuelX, VideoAmp, OpenAP and other leading data providers, advertisers can seamlessly activate audience-based campaigns across Weigel’s networks while maintaining the scale, quality and frequency of linear television and expanding reach across broader media plans.
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