Keynes, the performance advertising platform for CTV, has announced a $40 million (€34.5m) minority investment from Volition Capital, a Boston-based growth equity firm.

Keynes says the investment “will ensure consistency in leadership and corporate strategy as Keynes expands through technology innovation, enhanced data and measurement capabilities, and strategic hiring to meet growing advertiser demand for measurable, performance-driven CTV solutions”.

“Connected TV is rapidly evolving from a brand-only channel into a measurable performance medium,” commented Jim Ferry, Partner at Volition Capital. “Keynes has built a differentiated platform that helps advertisers navigate the complexity of the ecosystem while delivering transparent, performance-oriented outcomes. We are impressed by the company’s disciplined execution, strong client retention, and commitment to transparency.”

Keynes plans to use the capital to deepen its technology infrastructure, expand data integrations, strengthen measurement capabilities, and scale its team to support advertisers seeking measurable performance from CTV.

“We’ve always believed that sustainable growth comes from doing right by clients and building a strong internal culture,” added Dan Larkman, Founder and CEO of Keynes. “This partnership gives us the resources to move faster without compromising the principles that define Keynes, and we’re just getting started.”

Other posts by :

1. New Brittin, new BBC?
2. Forecast: SpaceX tracking to $20bn revenue in 2026
3. EchoStar’s Dish restructures debt obligations
4. AsiaSat hits Zee and JioStar with legal actions
5. Nvidia unveils orbital chip/computer for AI and data
6. Space Sector: ‘Profound Acceleration in 2026’
7. Starcloud wants 88,000 satellites
8. Lynk Global requests “experimental” satellite access
9. Safran Space links laser direct to satellite

Categories: Articles, Business, Connected TV, Funding

Tags: CTV, keynes