Iconic Saga, Offscript partnership
March 25, 2026
Offscript Worldwide, the creator-led media company built on the foundation of REVOLT and expanded through brands including REVOLT Sports and 3BlackDot, have announced an expansion of its creator ecosystem at the 2026 IAB NewFronts. Representing more than 130 creators and producing over 150 creator-led series reaching more than 250 million subscribers on YouTube alone, Offscript is addressing three of the biggest challenges facing advertisers today: reaching audiences with precision, showing up authentically in culture, and turning attention into measurable business impact.
As audiences shift away from traditional media and toward creator-led platforms, brands are navigating a more fragmented and rapidly evolving media landscape while working to maintain relevance and consistency. Offscript addresses this by operating as a unified system that combines creator collaboration, premium content, multi-platform distribution, and monetisation infrastructure, giving advertisers a streamlined way to engage audiences at scale.
As part of this expansion, Offscript has unveiled a new partnership with Iconic Saga, the independent production powerhouse founded by NFL MVP Cam Newton. This collaboration will integrate Iconic Saga’s premier IP, including the hit series Funky Friday and 4th & 1 with Cam Newton, into Offscript’s expansive creator-led ecosystem, amplifying the reach of athlete-driven storytelling for global brands.
Additionally, social media sensation Zoe Spencer will collaborate across Offscript’s platforms and programming, strengthening the company’s presence across sports, gaming, and culture-driving digital communities. This new creator involvement reflects Offscript’s continued investment in creators who are shaping audience behavior and driving influence across platforms.
Offscript organizes its creator network using behavioral signals around mindset, passion, and influence, enabling brands to align with cultural moments before they peak rather than reacting after the fact. Through integrated creator partnerships, original programming, cultural activations, and commerce-driven experiences, Offscript helps brands move beyond impressions to engineered relevance.
“Advertisers today don’t just need reach, they need a way to show up in culture in a way that actually drives results,” said Mike Roche, Chief Revenue Officer of REVOLT and Offscript Worldwide. “Offscript gives advertisers a direct path to relevance by connecting creators, content, and distribution in one system built to deliver measurable impact.”
Newton’s Funky Friday podcast will expand across REVOLT’s platforms, accelerating Offscript’s investment in athlete-led media and sports culture. Additionally, Spencer, a Twitch, TikTok, and YouTube creator with over 3 million followers, brings a fast-growing audience and strong influence in gaming and digital communities. Together, they represent the type of creator-led programming that is redefining how brands connect with audiences.
This announcement builds on the launch of REVOLT Labs, Offscript’s creator-driven studio and production company, which equips creators with the infrastructure to develop and scale original IP across film, television, digital, and live formats.
By combining creator influence with owned media platforms and full-stack infrastructure, Offscript is building a new model for how advertisers engage with culture, one that is integrated, scalable, and designed for long-term impact.
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