The Cinelytic Group, a provider of AI–powered solutions for the entertainment industry, has announced the launch of SocialSense360 – an intelligent tool designed to give marketing teams faster insights into how audiences respond to film, TV, and streaming trailers, teasers, and other campaign content.

The tool analyses audience reactions and provides insights and actionable recommendations in real time that help marketing teams adjust campaigns and maximise viewership conversion.

“With SocialSense360, marketing teams can see exactly how audiences are responding to trailers and teasers instantly and turn that feedback into effective campaign actions,” said Tobias Queisser, Co–Founder and CEO of The Cinelytic Group. “It closes the gap between audience reactions and marketing decisions, so teams can connect with viewers and make each campaign count. We’re excited to bring this capability to the industry at a moment when rapid audience feedback is critical and help our partners improve the results of every release.”

SocialSense360 automatically detects audience sentiment and emotional tone including joy,anger, fear, anticipation, and confusion and compares them to similar releases. Then the intelligent engine identifies key positive, neutral, and negative feedback narratives that influence audience perception, and suggests activations that marketing teams can implement immediately to improve audience conversion. Detailed insights and recommendations are delivered within hours of a trailer release, with continued reporting over the first two weeks, giving marketing teams a clear, evolving picture of audience engagement.

Designed for busy marketing teams, SocialSense360 consolidates audience sentiment analysis,emotional tone tracking, and campaign guidance into a single, streamlined source. It supports a range of release strategies, from single–trailer analyses to full campaign sequences and slate subscriptions, so studios, distributors, and agencies can track engagement and adapt campaigns for theatres and streaming platforms.

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Categories: Press Releases

Tags: AI, Cinelytic