Brightline expands Disney Advertising deal
February 3, 2026
Brightline is expanding its collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live sports on FuboTV, and programmatic inventory across Disney’s streaming properties.
“Disney Advertising has been foundational to the evolution of interactive CTV,” said Rob Aksman, President of BrightLine. “This expansion is a natural next step—bringing engagement-led streaming advertising to more premium environments, more moments, and more audiences, while preserving what matters most: a great viewer experience.”
“Disney and BrightLine are pushing interactivity forward – in a way that scales,” added Jamie Power, SVP of Addressable Sales, Disney Advertising. “By bringing remote-control interactive formats across our streaming supply and into programmatic, we’re giving advertisers more control in activation, deeper engagement with viewers, and outcomes you can actually measure.”
Engagement-Led Ads on Disney+ and Live Sports on FuboTV
Historically, BrightLine’s interactive formats have run across select Disney inventory. With this expansion, advertisers can now activate engagement-led ads on Disney+, unlocking access to a larger and more diverse audience on one of the world’s most influential streaming platforms.
The expansion also brings BrightLine’s interactive formats into live sports and events on FuboTV, following Disney’ s move to combine its Hulu + Live TV service with Fubo. The non-intrusive interactive formats enable advertisers to engage viewers without pulling them away from the action, creating meaningful brand moments while respecting the viewing experience.
Greater Programmatic Access Across Disney Streaming Inventory
In addition to direct activation, BrightLine’s engagement-led formats will soon be available programmatically across Disney’s streaming inventory, including Hulu, Disney+ and Fubo.
This marks BrightLine’s first premium programmatic partnership at this scale. Building on its existing programmatic footprint across FAST environments with partners such as LG Ads, Samsung, Roku, and Vizio, this expansion with Disney Advertising now extends those interactive, performance-driven experiences into premium streaming inventory for the first time.