Basis partners with Mediaocean
January 6, 2026
Basis and Mediaocean have announced an integration partnership to automate the entire media campaign process from start to finish. The industry’s leading advertising automation platform, Basis will connect with Mediaocean’s platforms, Prisma, Innovid, and Protected, to link media planning and activation to the enterprise media systems that agencies use to order, traffic, manage, measure, reconcile, and pay all types of media. Mediaocean is the foundational partner for omnichannel advertising, and this agreement lays the groundwork for AI-driven intelligent automation at scale.
Agencies invest billions of dollars for marketers to drive brands and grow sales. They generate thousands of campaigns and line items across media channels, platforms and teams. Fragmentation of platforms makes it difficult to verify that campaigns served ads, reached real people, generated desired outcomes, and are auditable and trusted in reconciliation and payment. Marketers rely on multiple disconnected systems for planning, buying, execution, delivery, measurement, and finance – each with their own data and workflows. Basis and Mediaocean work to ease these pain points.
“Agencies need tighter connections across planning, activation, and execution to navigate today’s fragmented media landscape,” said Shawn Riegsecker, CEO, Basis. “Together, Basis and Mediaocean are helping advertisers manage the full complexity of media, empowering the largest and most sophisticated ad buyers to bring direct buying, programmatic, search, social, and video together in a more connected, accountable way.”
“Modern advertising is about reimagining how programmatic, direct buying, social, linear, and other media channels come together in powerful ways. Basis and Mediaocean are bringing that vision to life,” said Ramsey McGrory, president, Prisma by Mediaocean. “Programmatic is no longer a form of media, but rather a mindset about how to integrate workflow and data in automated ways, and we are thrilled to make this partnership available to our agencies and marketers.”
Mediaocean provides widely used platforms and workflows for agencies and advertisers to plan, order, traffic, actualize, execute, verify, measure, and pay for media, providing a single source of truth across the lifecycle. Basis is a unified command center bringing together planning, operations, and reporting across programmatic, direct-buying, search, and social. Campaigns planned and activated in Basis will be able to connect into Prisma’s automated buying and trafficking workflows, with execution continuing across Innovid and Protected for delivery, measurement, optimization, and media quality. This anchors the entire lifecycle with Mediaocean platforms, eliminating the need to stitch together disconnected point solutions and creating the conditions for AI-driven optimization and decision-making across the media lifecycle.