Advanced Television

Report: 2025 the turning point for satellite operators

December 10, 2025

2025 is redefining the rules of the game for Fixed Satellite Service (FSS) operators, reports Novaspace. Faced with rising cost pressures and NGSO-driven disruption, operators are doubling down on diversification, multi-orbit strategies, and consolidation to stay competitive.

Multi-orbit deployment surged in 2025, with 24 operators now embracing multi-orbit strategies. Meanwhile, vertically integrated giants such as SpaceX, Viasat-Inmarsat, and Echostar captured $17.6 billion in revenues, outpacing non-integrated operators at $10.2 billion.

“The era of single-orbit dominance is over,” says Jennifer Sheppard, Novaspace Consultant. “Scale, adaptability, and integration are now the keys to survival. Operators that embrace multi-orbit architectures and HTS technology are unlocking entirely new frontiers for connectivity and growth.”

Across the sector, HTS adoption is accelerating at record pace. By October 2025, 39 operators had launched HTS payloads, a threefold increase compared to a decade ago, with five more set to deploy their first GEO HTS payloads within three years. Over the past five years, nine operators launched their first HTS payload, underscoring the industry’s pivot toward high-capacity, low-cost architectures.

Market concentration remains intense. The top 10 operators control over 75 per cent of global revenues, while the top three account for 54% (excluding vertically integrated players). SES is on track to command over 40 per cent of the FSS market in the coming years, showcasing the strength and impact of industry consolidation. Vertically integrated mega-constellations now dominate consumer and mobility markets, forcing traditional GEO operators to integrate NGSO capabilities as a survival strategy.

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