Advanced Television

Crosspoint and Crossmedia strengthen their teams

December 2, 2025

Crosspoint, part of the ES Media Group, is strengthening its organisational structure with the key appointment of Miguel Zaldo Ybarra, who will work closely with Víctor García to ensure the financial soundness and sustained growth of the company in his role as Head of Finance and Operations. Crosspoint’s digital division, Crossmedia, is also growing with two key additions aimed at strengthening its OTT business: Carlos Fernández (OTT Strategic Project Specialist) and Guillermo Tapia (Senior Pre-Sales Engineer).

Zaldo will use his extensive experience in infrastructure, industrial engineering, and IT to optimize Crosspoint’s internal processes with a KPI-based approach. This will allow the company to make informed decisions and overcome the challenges of a constantly transforming industry.

With a degree in Economics from Rollins College and master’s degrees in Business Administration (Thunderbird School of Global Management), Project Management (UNIR) and Digital Transformation (MIOTI), Zaldo joins Crosspoint from Claro Spain, where he has led SAP implementation projects and driven IoT, cybersecurity and e-business initiatives with blockchain. The new Head of Finance and Operations previously left his mark at Accenture, Acciona, BNP Paribas, Grupo Azvi, and Louis Berger International, among others.

Víctor García, Crosspoint’s managing director, believes that Zaldo’s appointment is a key step toward consolidating company processes that will help Crosspoint achieve its objectives. “Crosspoint continues to make progress on an ambitious roadmap that requires the best professionals to optimise our internal operations and exceed milestones. In this regard, Miguel will be a valuable addition to our team, bringing his expertise in finance and operations, two of our key areas.”

Crossmedia expands with a strategic focus on the OTT market

Crossmedia’s newest hires, Carlos Fernández and Guillermo Tapia, will provide broadcasters, telecommunications companies, and content owners with solutions and services for creating platforms from a comprehensive perspective, acting as a technology partner. In this manner, they will harness all of Crossmedia’s expertise in the domain of OTT/streaming solutions in the cloud and end-to-end services for the creation, management, and distribution of content.

As OTT Strategic Project Specialist, Fernández will be responsible for leading the strategic execution of initiatives to develop and implement comprehensive streaming solutions (OTT) for clients, focusing on consulting, product and business strategy, and the operational aspects of each platform. Carlos has extensive experience managing the editorial team and coordinating the

evolution of Mediaset’s OTT services mitele Plus and Infinity at Megamedia, and will serve as a liaison between service providers, project managers, and platform managers.

On the other hand, Guillermo Tapia will be responsible for providing end customers with all the key information about Crossmedia’s portfolio of streaming and OTT solutions. With extensive experience in the development of OTT and front-end applications, and professional background at companies such as Accedo.tv and Fibernet, the telecommunications engineer will provide interested individuals with all the key information about Crossmedia’s 360 offering and the latest innovations from top-tier partners such as Brightcove, Conviva, and Fastly, among many others.

“Both Carlos and Guillermo are joining Crossmedia to make a difference. Their extensive knowledge of the OTT universe will allow us to more precisely tailor our range of solutions and services to the real needs of broadcasters, production companies, and content owners,” said Jorge Frías, Crossmedia’s Head of Digital Media.

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