Pocket.watch announces new series & holiday premieres from Toys and Colors
November 20, 2025
Pocket.watch, the kids and family creator media company, has announced a slate of new holiday programming and premium original content from Toys and Colors, YouTube’s top kids ensemble. This November, families can celebrate the most wonderful time of the year with the premiere of Toys and Colors Elf Academy, a new 22-minute holiday special, Toys and Colors Club, a new premium series, and new music and collaborations that bring together the creators kids love with special guests and seasonal surprises that will excite the entire family.
Toys and Colors stands as one of the fastest-growing and top engaged family franchises in the world with 136 million subscribers and 149 billion lifetime views. In just the last 90 days, the brand’s top three YouTube channels have generated more than 11.6 billion minutes of watchtime and reached over 348 million unique viewers globally. The new premium content and partnerships launching this month are the latest in Toys and Colors vast expansion of offerings off YouTube.
Just in time for the holidays, Toys and Colors Elf Academy, a 22-minute special, will debut on Ryan and Friends Plus on November 21st and arrive on Hulu on November 27th. The festive adventure is joined by guest appearances that parents and kids will love, including the San Diego Padres and creator favorite Lana’s Life. The special features Toys and Colors latest single, Holey Moly Holiday, on pocket.watch’s Holiday Hits Snow Day Soundtrack, available across all major platforms from Spotify, Amazon Music, Apple Music and more.
This month, pocket.watch will premiere Toys and Colors Club, a new 10-episode premium series debuting exclusively on Ryan and Friends Plus, the largest independent kids SVoD in the US. Toys and Colors Club is a group that invites all kids to become a member, with inclusive storytelling, problem solving and teamwork.
“Toys and Colors continues to redefine what a modern family franchise can be” said Albie Hecht, Chief Content Officer at pocket.watch. “This holiday slate showcases the brand at full power, premium originals, bighearted storytelling, major talent partnerships, and unforgettable moments for kids and parents to enjoy together.”
“We’re incredibly excited to share our biggest holiday lineup yet, filled with new stories, music, and surprises for families everywhere” said Tim Nguyen of Toys and Colors. “These new initiatives are an amazing opportunity for the Toys and Colors brand to extend beyond YouTube and connect with even more families across new platforms and experiences.”
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