Field & Stream and Outdoor America has announced a strategic partnership to launch Field & Stream TV, rebranding Outdoor America’s free ad-supported streaming television (FAST) and broadcast platforms under one of America’s most trusted outdoor brands.

The collaboration—announced by Doug McNamee, President of Field & Stream, and Nick Rhodes, CEO of Outdoor America Holdings—unites Field & Stream’s 150-year heritage with Outdoor America’s rapidly growing television network to create the premier video destination for outdoor storytelling and lifestyle content.

Expanding an American Icon Across Media Channels

The launch of Field & Stream TV marks the next phase of the outdoor brand’s growth in media—joining its print publication, website, social platforms, and podcasts with a 24/7 television network. Building on Outdoor America’s broad, national footprint, the rebranded channel will feature exclusive new content, original series, and special programming, offering sponsors the largest combined audience reach in outdoor media.

The Country Sports Lifestyle: Where Outdoor Traditions Meet Culture

Positioned as the home of the Country Sports Lifestyle, Field & Stream TV will bridge the worlds of outdoor pursuits and authentic American culture. The channel will develop original programming in collaboration with leading outdoor storytellers, top sports producers, and music partners—including investors Morgan Wallen and Eric Church—to bring audiences stories that celebrate the connection between hunting, fishing, camping, and outdoor cooking.

“We’re thrilled to partner with the Outdoor America team to launch Field & Stream TV with a powerful and immediate distribution footprint,” said Doug McNamee, President of Field & Stream. “This partnership allows us to tell more stories that celebrate life outdoors—through new, exclusive programming and an unmatched ability to reach audiences and sponsors across every channel. It’s a defining step in Field & Stream’s continued evolution.”

“The Field & Stream name represents the gold standard of authenticity in the outdoors,” added Nick Rhodes, CEO of Outdoor America. “Together, we’re building a world-class outdoor lifestyle network with premium programming, dynamic partnerships, and a global vision.”

Field & Stream will host an exclusive launch event for industry partners at the SHOT Show, unveiling Field & Stream TV’s flagship original programming and key production partners.

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Categories: Press Releases

Tags: FAST, usa