Advanced Television

Telcos unite to tackle video traffic strain with TIP initiative

November 5, 2025

The TIP Board has approved the launch of a new TIP Project Group focused on optimising wireless broadband network delivery for video applications that run live or streamed over the network.  The Project Group aims to kick off with the support of a number of industry-leading Communication Service Providers (CSPs) and Content Application Providers (CAPs) – including AT&T, Meta, Orange, Telefonica, Vodafone and YouTube. Additionally, other industry leading CAPs and CSPs are keen to contribute their key learnings to this new PG’s efforts.

This Project Group will address a global need amongst CSPs and CAPs for industry-spanning improvements in the enhancement and optimisation of live and streamed video applications that run on wireless broadband networks, beyond defining specifications and protocols in various industry fora and standards organisations.

Complementing and reusing technical, industry-defined specifications, e.g. within IETF and ITU-T, this TIP community will collaborate on trialing relevant end-to-end video delivery optimisation solutions and in the first instance, aim to build a comprehensive industry guideline where there is:

  • Identifying an industry-adoptable common set of QoE metrics for video delivery as well as recommendations and best practices to make these metrics accessible between CAPs and CSPs; and
  • Recommend mechanisms for exchanging information between CSPs and CAPs to enable application-level self-regulated video delivery based on network conditions or subscription policies.

This TIP Project Group will launch at Fyuz 2025, and will commence operations this November.  TIP invites others across the CSP, CAPs and vendor communities to join TIP and this Project Group. The TIP Project Group has set a target of producing its first deliverables during H1 2026.

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