To mark 100 days to go to the Olympic Winter Games Milano Cortina 2026, Warner Bros Discovery (WBD) Sports Europe has unveiled a first look at its purpose-built studios that will broadcast live coverage to millions of fans this February. All customers in Europe will be able to watch to every live event during the Games on HBO Max and discovery+.

Surrounded by the snow-capped peaks of the Dolomites – a UNESCO World Heritage Site, WBD will broadcast from the heart of the action in the Nations Village, Cortina d’Ampezzo. A unique studio housed over two floors will serve Eurosport’s pan-European production with dedicated sets for Italy, Germany, Norway and Poland primed to deliver local language shows presented by Olympic heroes and medal winners to connect viewers to every event taking place.

Storytelling innovations are set to elevate coverage of the Games with live windows from an extensive virtual studio enabling even deeper analysis of different sports. WBD will also welcome athletes and other notable guests throughout the Games as part of its mission to tell every story for fans around Europe.

NEW OLYMPIC SHOWS

As the countdown to the Opening Ceremony at the historic San Siro stadium in Milan begins, WBD will showcase the power of the Olympics through an evening of new programming today [October 29th[. Airing on Eurosport 1, TNT Sports 1, HBO Max and discovery+ from 20:30 CET (19:30 GMT), 90-minutes of exclusive content will explore the spectacular stories, sports and athletes who will make history on snow and ice this February including:

• Athletes to Watch: a series of short films that celebrates the talent that epitomises the Olympics. Featured profiles will include Eileen Gu (CHN, snowboarding), Marcel Hirscher (NLD, alpine skiing), Stefan Kraft (AUT, ski jumping) and Emily Harrop (FRA, ski mountaineering) with many more available on HBO Max and discovery+.
• Monuments: a Eurosport original docuseries which highlights the challenges and traditions of different winter sports and their historic venues around the world. Episode 1 is set in the Olympic host venue of Cortina d’Ampezzo and focusses on the elegance and speed of its dramatic slopes, which will soon host the greatest skiers in the world during the Olympic women’s alpine skiing events.

Additional details of additional original productions, documentaries, winter sports content and fresh athlete stories will be released by WBD closer to the start of the Games in 2026.

ONGOING COVERAGE OF THE WINTER SPORTS SEASON MARKS ROAD TO MILANO CORTINA

Following the first major winter sports event of the season, with the recent Alpine Skiing World Cup beginning in Sölden, Austria, WBD Sports Europe will continue to cover every major competition with 1,427 live hours across 131 days on offer this season.

Through its year-round storytelling approach, WBD says it will get to the heart of every story by working with six winter sports federations covering 13 different sports, with reporters embedded on-site across Europe with up to 15 venues covered per day at the height of the season. This includes live coverage of every World Cup event covering alpine skiing, biathlon, ski jumping, Nordic combined, freestyle skiing, cross-country skiing, ski mountaineering, snowboard, luge, figure skating, curling and more.

ALL LIVE EVENTS STREAMING ON ALL PLANS

WBD will provide access to every event broadcast live at the Olympic Winter Games in all HBO Max plans in Europe throughout the Olympics. HBO Max coverage includes Austria, Germany, Switzerland, Liechtenstein, Luxembourg and Italy where fans will be able to enjoy live Olympics content on the platform for the first time following its launch in January 2026.

The Olympic Winter Games will also be available on discovery+ in a number of territories. This means that millions of subscribers across Europe can gain access to live Winter Olympics content. Subscribers to HBO Max and discovery+ will be able to enjoy every competition broadcast live from the Olympic Winter Games held over 19 days, involving all 2,900 athletes competing in 116 medal events across 16 disciplines within eight different sports.

Going beyond its premium linear coverage on Eurosport across Europe and TNT Sports in the UK and Ireland, WBD’s streaming platforms will provide an enhanced viewing experience. For the first time for an Olympic Winter Games, in-app innovations including key moment markers will enable users to scroll back so no action is missed. Furthermore, gold medal alerts will ensure viewers can watch top Olympic stories unfold, and additional features will allow subscribers to select up to 20 commentary languages and having the ability to follow specific sports throughout the Games.

LOONEY TUNES TO LIGHT UP WINTER WITH NEW SPORTS EXPLAINERS

Aiming to connect an even larger and younger audience with the magic of winter sports, WBD will call on the help of its world-renowned IP to expand its storytelling. The much-loved animated characters from the Looney Tunes universe are set to continue their Olympic journey after appearing at the Olympic Games Paris 2024 last summer.

Bugs Bunny is bundling up, hitting the slopes, and lacing his skates to take on the world’s favourite winter sports in Looney Tunes Presents: Sports Made Simple. Each 90-second episode spotlights a different winter sport – including Snowboarding, Figure Skating, Speed Skating, Ice Hockey, Bobsleigh, Ski Jumping – with a signature Looney twist. Fans can watch out for six new episodes launching for free on WB Kids, HBO Max, Eurosport and TNT Sports YouTube channels early next in 2026.

BUILDING ON STRONG WINTER SPORTS VIEWERSHIP

Last season saw WBD Sports Europe reach more than 109 million winter sports fans across all platforms while growing its cumulative linear reach by 10 per cent year-on-year. The growing appetite for winter sports content also increases in digital consumption with video views up 16 per cent to 31 million and streaming minutes consumed also growing by 16 per cent. By offering parity of coverage between men’s and women’s events throughout the season, WBD also attracted a stronger female audience compared to its channel average. Alpine skiing was the most popular sport across all markets with snowboarding attracting the youngest audience with more 0-24 year-olds watching than any other winter sport.

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Tags: discovery, Eurosport, HBO Max, Olympics, sports, WBD