Virgin Media O2 is partnering with Netflix to bring Stranger Things to UK high streets, with an immersive pop-up experience at a selection of O2 stores from now until January.

In the stores, Stranger Things fans can step back into the 1980s through immersive zones filled with nostalgic touchpoints – from posing on the famous Byers’ sofa beneath the alphabet wall to taking part in an interactive quiz that sees the room light up with every correct answer. Fans can relive their favourite moments with a retro wall phone playing iconic lines, a boombox pumping out 80s hits, and even test their gaming skills on arcade classic Dig Dug. A themed coffee table will also feature a vintage viewfinder and calendar revealing key Season 5 dates.

As part of the experience, Virgin Media and O2 customers will also be able to win experiences via Priority including:

• Four tickets to attend the Stranger Things Season 5 UK Special Screening in London
• A pair of tickets to nationwide screenings of the first two episodes in 11 locations across the country – two days before they drop on Netflix
• A pair of tickets to an immersive Stranger Things fan activation in London

Rob Orr, Chief Operations Officer at Virgin Media O2, commented: “As excitement builds for the final season of the global phenomenon, Stranger Things, Virgin Media O2 is giving fans the chance to step into ‘Hawkins’ and immerse themselves in the show like never before. With eight of our stores across the country being revamped to include a unique pop-up experience, Virgin Media O2 customers are not only in with the chance of winning incredible Stranger Things prizes, they can also benefit from Netflix at no extra cost with our newly refreshed Virgin Media TV and broadband only bundles. This collaboration is a brilliant example of how Virgin Media O2 combines entertainment, connectivity and exclusive rewards through Priority to deliver unforgettable moments for our customers.”

Stranger Things Season 5 launches on Netflix on November 27th. Season 4 clocked up over 1.8 billion hours watched – a Netflix record.

O2 stores featuring the Stranger Things pop-up include:

1. Market Street, Manchester: Unit 5, 39 Market Street, Manchester, Greater Manchester, M1 1WR
2. St James, Edinburgh: 129 St James Crescent, St James Quarter, Edinburgh, Scotland, EH1 3AD
3. New Street, Birmingham: 24 New Street, Birmingham, West Midlands, B2 4RQ
4. White Rose Centre, Leeds: Unit 12 South Mall, White Rose Shopping Centre, LEEDS, West Yorkshire, LS11 8LL
5. Tottenham Court Road, London: 229 Tottenham Court Road, London, Greater London, W1T 7QG
6. The O2, London: Units 1.02 & 1.03 The O2, Millennium Way, London, Greater London, SE10 0DX
7. Stratford Westfield, London: Su024/Su025, Westfield Shopping Centre, LONDON, Greater London, E20 1EH
8. Oxford Street, London: 142-144 Oxford Street, London, Greater London, W1D 1LZ

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Tags: netflix, Stranger Things, UK, Virgin Media O2