Streaming giant Netflix is set to bid for UEFA Champions League rights for the 2027/28 season. They are thought to be interested in the ‘global first pick’ package, which will give exclusive rights around the globe for the leading game in each round.

UEFA will attract around €5 billion per year in the next round of bidding, an increase from the current package, which brought them in €3.3 billion.

Champions League Showcases Best Teams in Europe

The UEFA Champions League is considered the premier football competition in Europe, so it is no surprise that Netflix want to be part of the action. They will be hoping to feature the likes of Real Madrid, PSG and Arsenal, three teams flying high in their respective leagues this season. The latter top the Premier League standings ahead of their visit to Fulham in a London derby. They are 1/2 favourites in the Fulham vs Arsenal odds for the game.

In the Premier League betting this season, Liverpool are 11/4 to defend their title. The six-time Champions League winners are hugely popular around the world, so Netflix will be keen to frequently feature Arne Slot’s side if they secure the ‘global first pick’ package.

The Champions League changed its format in 2024 to include a 36-team league in the opening phase of the competition. This has helped to pit the bigger teams against each other earlier than usual, increasing the viewing figures for the group stage.

Amazon Already Involved in Champions League

The Reds are back in action tomorrow night

Watch Galatasaray v Liverpool live on Prime from 6:30pm pic.twitter.com/ru7xYWcF9T

— Amazon Prime Video Sport (@primevideosport) September 29, 2025

One of Netflix’s direct competitors, Prime Video, already streams Champions League matches as part of the current package. They share the rights in the UK with TNT Sports, with Amazon broadcasting 17 matches.

Amazon, Apple and Disney are expected to bid along with Netflix for the ‘global first pick’ package from 2027. UEFA will be hoping that with four streaming giants involved, it will drive the auction to record numbers.

The winner of the auction may need to increase the cost of their packages to their customers to fund the expenditure. They will be hoping to attract new subscribers who are keen to watch the Champions League.

Boxing Has Proved a Big Success for Netflix

Should they win the rights to the UEFA Champions League, it won’t be the first sporting event that Netflix have streamed. They have already shown some major boxing events on their platform.

Netflix hosted the exhibition event between Jake Paul and Mike Tyson in 2024. It was watched live by over 60 million households. The company also shot content in the lead-up to the fight to sit across their platform.

Over 41 million global viewers watched #CaneloCrawford on Netflix, making it the most-viewed men’s championship boxing match this century! pic.twitter.com/4RXR7qyvyU

— Netflix (@netflix) September 15, 2025

More recently, Netflix won the rights to the huge clash between Saul Alvarez and Terence Crawford. That was billed as one of the biggest clashes this decade in the sport. Over 41 million households watched that fight live from Las Vegas.

If they can win the right to the Champions League, it will be a boost for Netflix, who are keen to be more involved in some of the leading sporting events in the world.

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Tags: champions league, Disney, football, netflix, UEFA