The US Federal Communications Commission (FCC) is pushing hard for broadcasting’s ‘next-gen’ ATSC 3.0 adoption – which can handle 4K, High Dynamic Range (HDR) immersive audio and other valuable benefits for viewers. But it means considerable investment for broadcasters.

ATSC 3.0 was adopted by the FCC as a standard back in 2017, and if transmissions started now, its signals could reach 75-80 per cent of the TV homes in the US.

“For television, ATSC 3.0 represents the future of broadcasting, which is how many Americans receive their local news,” Chairman Brendan Carr said on October 6th. “This month we’ll vote on a notice that would take steps to accelerate the transition to this Next Gen TV standard.”

The current thinking is that ATSC 1.0 should end by February 1st 2030, and for the top 55 markets by February 2028.

The FCC will introduce a vote on its proposals later in October.

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Categories: Articles, Broadcast, Standards

Tags: atsc 3.0, FCC, usa