Roku, the streaming specialist, has launched the Philips Roku TV featuring Philips’ Ambilight technology. The sets are available now for the first time in the US in 43”, 50”, 55” and 65” models with Roku TV OS.

Ambilight uses intelligent LED lighting built into the back of the TV to project colours onto the wall in real time, matching the action on screen.

“Imagine your living room glowing green during a big game-winning play, pulsing to the beat of your favourite concert, or casting a warm sunset glow during a movie. Creating a vivid halo of light, Ambilight technology expands your entertainment beyond the screen,” explained Roku.

“At Roku, we’re constantly pushing the boundaries of what TV can be for our customers,” commented Tom McFarland, Vice President, Roku TV. “With Philips Roku TV featuring Ambilight, we’re transforming the viewing experience – bringing every moment, every beat, and every game to life in a way that feels more immersive, vibrant, and unforgettable.”

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Categories: Articles, Equipment, UHD

Tags: 4K, phillps, roku