Broadcasts continue to serve different purposes depending on who is watching or listening. For some, it’s about picking up information; for others, it’s purely about entertainment. The most recent viewing data from the UK reflects this range in engagement. In 2025, Brits averaged around four hours of TV and streaming content each day, with approximately 2.5 hours dedicated to live broadcast TV. This totals about 17.5 hours of broadcast viewing per week, and with around 56.8 million viewers reached each month, nearly 89 per cent of those with TV access still tune into broadcast channels. BBC leads in audience share, followed closely by ITV and Sky. Radio broadcast listening remains strong with 86% of adults (around 50 million people) tuning in weekly to their chosen radio stations, according to RAJAR data. However, there’s a noticeable decline in broadcast viewing in favour of streaming platforms.

This divergence in viewing and listening habits also shows up in what people choose to watch and the value they take from it. For instance, broadcast segments centred on casino environments often highlight more than just gameplay; they bring viewers into a world of glamour and precision, where every detail, from the sleek presentation to the pacing of reveals, is designed to heighten drama. This encourages viewers to get involved and compare the best online casinos in the UK to get a sense of what’s on offer and what terms or bonus features suit personal preferences. Whether showcasing exclusive tables, championship poker events, or immersive virtual platforms, the programmes tap into the broader entertainment culture that surrounds gaming.

Other viewers might be drawn to entirely different forms of content. Lifestyle programmes often centre on travel, property, or wellness, areas where broadcasters frequently provide practical knowledge. A travel documentary might highlight hidden destinations across Europe, while a home renovation series could offer cost-saving design ideas. These types of programmes tend to blend entertainment with hands-on takeaways, whether it’s planning a trip, remodelling a kitchen, or simply understanding how other people live. Viewers frequently adapt what they see to suit their own goals, from design choices to budget planning.

Even more general programming, news analysis, topical discussion shows, or feature documentaries, often gives viewers the chance to develop a broader perspective. Exposure to varied viewpoints or international reporting can deepen understanding and shape opinions. That effect differs from the instant gratification or personalisation found on digital platforms. While YouTube, Netflix and Twitch, where UK users streamed 732 million hours of content in April 2025 alone, are powerful tools for curated viewing, they don’t always provide the same breadth or editorial framing as broadcast media.

​Though streaming is growing rapidly and now reaches about two-thirds of households, traditional broadcast still accounts for the majority of in-home viewing time. It is still relevant across a range of interests and demographics, like sports, documentaries and live entertainment. Whether you’re tuning in for entertainment insights or lifestyle inspiration, the broadcasting medium still meets a wide array of viewer needs.

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Tags: BBC, netflix, rajar, Twitch