ShowHeroes, a specialist in sustainable and innovative digital video and CTV solutions, has announced a strategic partnership with Titan OS, the Barcelona-based technology, entertainment and advertising company, to bring retail data-powered CTV campaigns to market across the UK Germany and Brazil.

Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in these markets – working alongside Titan OS’s own sales team – to offer advertisers access to CTV video and display inventory enriched with first-party retailer audience segments from retailer brands in Germany, the UK and Brazil, including Currys and Casas Bahia.

This first-party retail data element is at the heart of the collaboration, enabling advertisers to reach verified, in-market shoppers and customise campaigns to specific product interests or purchase intent. 

“Partnering with ShowHeroes in these strategic markets enables us to combine Titan OS’s scale and premium content ecosystem with ShowHeroes’ expertise in CTV innovation,” commented Joe Evea, SVP of Advertising and Retail Media EMEA at Titan OS. “Together, we are delivering Retail Media solutions that maximize audience reach, targeting precision, and measurable outcomes.”

“This partnership is a strategic milestone for ShowHeroes,” added Sarah Lewis, Global Director CTV at ShowHeroes. “As CTV adoption accelerates in the UK, Germany and Brazil, we can now bring brands closer to their audiences with high-impact campaigns powered by the unique combination of Titan OS’s premium reach and first-party retailer data as well as our creative expertise. It’s about turning attention to the big screen into meaningful consumer action.”

Available immediately, the Titan OS–ShowHeroes Retail Media solution seeks to empower advertisers to deliver precisely targeted, creatively optimised campaigns that drive measurable results. 

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Categories: Advertising, Articles, Broadcast, Connected TV

Tags: advertising, brazil, currys, ShowHeroes, titan os, UK