All3Media International, Knox Media Hub extend partnership
September 8, 2025
Knox Media Hub and All3Media International have announced a new milestone in their recently renewed partnership. Both companies are now working on designing smarter, and more efficient tools for managing and delivering metadata, a key operational backbone of media operations.
The new solution standardises metadata across entire media libraries with configurable schemas and text replacement templates. Users can also now format and export metadata with pre-made templates for multiple platforms and meet specific delivery requirements – in batches and fully integrated into automated workflows. A built-in compliance check ensures every file meets delivery specifications as a pre-delivery step.
Additionally, efforts to develop more features for the management and visualization of timecoded metadata are in progress.
Claire Feeney, Director of Technical Operations for All3Media International, commented: “When generating editorial metadata for platforms such as Xumo, Tubi and Roku we were having to revert to manually pulling data from our various systems and copying into platform partner Excel templates; the time and resource has been a real bottleneck to doing more business with platforms. ow Knox Media Hub is fully integrated with our other critical business systems the new metadata module enables us to pull up to 95 per cent of series and episodic editorial metadata together and export to pre-defined ‘house-style’ templates saving countless human-hours.
“We will use some AI and ML tools which are proven to generate high quality outputs but the key here is the data in our systems is from a single source of truth delivered to us by the producer. In the future, we plan to deliver metadata to our linear partners along with other ancillaries like scripts, music cue sheets and synopses to accompany the video master video and audio stems; hopefully passing on some time savings to our important traditional broadcasters and networks,” continued Feeney.
The AI models some features integrate are strategically selected based on their specific purpose. AI is employed to scan documents to extract and assign metadata to corresponding assets from a variety of file formats. AI-driven functionalities also include the translation of metadata fields for regional distribution and the adaptation of synopses to meet specific length requirements, ensuring compliance with platform specifications.
The key advantages of these features also lie in Knox Media Hub’s renowned ease-of-use and no-code environment, coupled with a customisable and flexible approach, to support a broad spectrum of use cases and business models.
“This is more than just another feature or functional improvement,” said Santiago Miralles, CEO at Knox Media Hub. “This is a structural evolution of how metadata is sourced and handled across the entire media supply chain. We are proud to contribute with our technology and platform expertise to support All3Media International’s vision.”
“Knox Media Hub was initially brought in to manage our static asset storage in the cloud for disaster recovery; the product has evolved such that we in Technical Operations now service 98 per cent of our deals in-house, delivering anything between 100TB and 160TB a month – with astounding efficiency,” Feeney added. “With this new and exciting development we see that Knox Media Hub has truly become a strategic enabler for All3Media International.”
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