Advanced Television

Setplex announces Zapflex

September 4, 2025

Setplex has announced Zapflex, a streamlined and scalable online video platform that empowers media owners and service providers to deliver branded, direct-to-consumer services faster, more flexibly, and more affordably than ever. By unifying its proven technologies into a single, integrated platform, Setplex offers a powerful alternative to the traditional systems integration approach by removing barriers, reducing risk, and redefining time to market.

Launching and managing an online video service has long been seen as a costly, complex endeavor, often involving integration of multiple vendors. Currently available entry-level offerings lack the features and flexibility that professional operators require. The alternative has been to submit to the control of aggregators and lose direct relationships with consumers.

Zapflex changes that. Based on the Setplex Nora middleware, Zapflex provides everything you need to launch and operate a fully branded, professional video service, including apps, configuration, presentation, promotion, subscription, billing, analytics, and customer relationship management. Combining inherent flexibility, licensed software, and cloud-based management, Zapflex delivers professional-grade capabilities without the traditional complexity.

“Zapflex is about breaking down barriers,” explained Lionel Dreshaj, the Co-Founder and Chief Executive of Setplex. “We’re unlocking the ability for anyone, from media owners to service operators, to launch their own online video services quickly, affordably, and on their own terms.”

● Launch branded, feature-rich services in weeks

● Monetise with full support for subscriptions and transactions

● Own the user experience, customer data, and revenue

● Expand internationally with geo-blocking and digital rights management

● Distribute globally through cloud-based delivery

● Access professional services for custom integration

● Choose full operational support with service-level agreements

Setplex will be launching Zapflex at IBC 2025 in Amsterdam on stand 5.A76.

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