Parrot Analytics, a specialist in media and entertainment analytics and the inventor of streaming valuation, has announced the launch of Sports Demand, an advanced global sports analytics system. Built on Parrot Analytics’ proprietary demand measurement technology, Sports Demand delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors – empowering them to navigate the complex sports media rights landscape.

Early clients of Sports Demand include professional sports leagues that have recently negotiated significant streaming deals, as well as network operators launching new direct-to-consumer sports services. By integrating audience demand into decision-making, Sports Demand helps both buyers and sellers of rights understand market-by-market fan engagement, justify valuations, and generate stronger ROI from sports audiences.

Benchmarking Sports Against the Entire Attention Economy

With rights fees soaring, it’s no longer enough to value sports properties in isolation – their price must be understood in the context of the entire attention economy, where sports compete directly with TV shows, films, and other entertainment for audience time and spend.

Sports Demand quantifies audience demand across leagues, teams, and athletes worldwide, market by market, using Parrot Analytics’ proprietary global demand measurement system.

Integrated with Parrot Analytics’ existing TV, Movie, and Talent global measurement systems, the company’s DEMAND360 platform enables global, country-specific benchmarking of sports against entertainment content, and athletes against on-screen talent.

“For the first time, decision-makers can compare the potential impact of acquiring the rights to a sports league versus investing in a portfolio of scripted series or feature films, all within a single, standardised framework,” said Wared Seger, CEO of Parrot Analytics. “By integrating Sports Demand into DEMAND360 alongside our TV, Movie, and Talent datasets, we’re giving streamers, broadcasters, and rights holders the empirical foundation to weigh cross-vertical investments with confidence.”

Sports Demand is available now to Parrot Analytics enterprise clients worldwide.

Other posts by :

1. AST SpaceMobile recovers after Verizon agreement
2. Bank has mixed messages for AST SpaceMobile
3. EchoStar clears key regulatory hurdles for Starlink deal
4. Starlinks falling to Earth every day
5. 650 Starlink D2C craft in orbit
6. Bank upgrades SES to ‘Buy’
7. Eutelsat shareholders reach agreement at AGM
8. Ghana makes MultiChoice fee decision
9. SES announces €0.25c dividend

Categories: Articles, Broadcast, Services

Tags: Parrot Analytics, sports, wwe