Samsung Electronics has y announced upcoming partnerships with Volley, PHȲND, and GameLoop, shaping the landscape for social TV-based gaming. With these new partners, Samsung Gaming Hub says it will become the first platform to showcase so many ways to play together on Smart TVs, including voice-controlled trivia, puzzle games, and party classics controlled with the devices people already own.

In 2024, Samsung introduced GameBreaks – bite-sized, instantly playable games designed for everyday fun with no downloads or sign-ins required. These games are controlled using devices people already own, like smartphones and TV remotes. Building on this momentum, Samsung is introducing a new wave of partners to bring even more fun, social gameplay to Samsung Gaming Hub.

“We’ve always seen the TV as the heart of the living room, where friends and family come together,” said Isaac Sundsted, Director of Gaming Partnerships at Samsung. “There’s a growing appetite for easy, pick-up-and-play games that can be enjoyed with others, whether that means sharing a laugh, showing off your skills, or enjoying a little friendly competition. With Volley, GameLoop and PHȲND joining Samsung Gaming Hub, we’re making it easier than ever to bring people together. So whether you’re diving deep into the latest blockbuster adventure or just trying to beat your sister in trivia, you don’t need to look any further than your Samsung Smart TV for all your gaming needs.”

The Newest Additions Coming to Samsung Gaming Hub

Volley – The leading creator of voice AI games, Volley offers fan favourites like Jeopardy! and Wheel of Fortune, plus original hits such as Song Quiz and Karaoke. Played in over 30 million homes worldwide, Volley is pioneering a new era of voice-controlled entertainment for the living room.

PHȲND – A free cloud gaming service for everyone – providing instant access to everything from casual games to online multiplayer titles and new exclusives directly on Samsung Smart TVs. Play with a remote control, smartphone, or game pad. No subscriptions, no time limits.

GameLoop – Join live hosts to discover and instantly play the wide range of free games available on Samsung Smart TVs including cloud games, arcade classics, party games, puzzles, word games, and more.

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