AdGood, a nonprofit organisation seeking to revolutionise access to Connected TV (CTV) advertising for mission-driven organisations, has announced a new partnership with A+E Global Media. Through this collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organisations across the country.

This partnership enables nonprofits of all sizes to access CTV ad placements that were previously out of reach due to cost or resource constraints. With A+E Global Media’s generous contribution of premium inventory and AdGood’s platform, nonprofit campaigns can now run alongside top-tier programming, maximising visibility and impact whenever they need it most.

“This partnership with A+E Global Media exemplifies the power of collaboration in creating meaningful change,” said Kris Johns, CEO of AdGood. “A+E Global Media is not only donating premium CTV inventory but also providing nonprofits with access to some of the highest-quality content and audiences in the industry. Their unparalleled storytelling and engaged viewers make this an extraordinary opportunity for nonprofits to amplify their messages and connect with audiences in a truly impactful way. Together, we’re breaking barriers and ensuring that nonprofit missions resonate on the platforms that matter most.”

“At A+E Global Media, we’re committed to using our content for good,” added Tyler DeNicola, VP, Programmatic Revenue and Partnerships at A+E Global Media. “Our partnership with AdGood pioneers a new model of giving, one that’s fully programmatic and built for scale. By donating premium CTV inventory, we’re giving nonprofits unprecedented access to the kind of brand-safe, high-quality media that can truly amplify their missions and drive meaningful impact.”

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Tags: A&E, advertising, charity