DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear.

Earlier this year, DV introduced automated content-level controls on Meta’s Facebook and Instagram Feeds and Reels. This launch builds on DV’s existing capabilities on Meta, which now include comprehensive, end-to-end content-level controls and reporting in 34 languages.

“Our partnership with Meta is focused on delivering real, measurable value to advertisers,” said Mark Zagorski, CEO of DoubleVerify. “By unifying suitability controls and measurement across all of DV’s content categories, we’re giving brands the tools to drive stronger performance on Meta’s Feeds and Reels, with more control, more transparency, and more impact.”

DV’s unified media authentication strategy offers advertisers value throughout the media lifecycle. Content-level controls evaluate inventory and automatically exclude content that doesn’t align with each brand’s unique suitability standards. Post-bid measurement then analyses delivery, providing granular reporting on performance and content adjacency, offering insights into whether ads were delivered in environments that meet brand expectations.

This launch leverages DV’s AI-powered Universal Content Intelligence engine, which analyses video, image, audio, speech, and text to deliver scalable content classification. DV’s key frame extraction method enhances video analysis by isolating the most relevant moments, enabling faster classification with reduced environmental impact.

DV’s brand suitability solution for social is a key component of DV’s Media AdVantage Platform, which combines media verification, ad optimisation, and campaign outcomes measurement to maximise media performance and return on ad spend. As part of media verification, DV’s brand suitability tools help advertisers maintain brand equity and reduce waste.

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Categories: Advertising, Articles, Social Media

Tags: DoubleVerify, facebook, meta