Vidmob, the creative data company, has announced three strategic additions to its Business Development team to support accelerating demand, strengthen partnerships and deepen market reach.

Carly Crittenden joins as Senior Vice President of Business Development, Rosa Maria Guzman as Director of Platform Partnerships, and Darin Leach as Enterprise Sales Director. The hires represent a significant investment in Vidmob’s new business function, with expanded focus on brand direct sales and scaled revenue generation through platform partnerships.

“I’m thrilled to welcome this exceptional group of leaders. They bring unmatched experience, strong networks, and the energy needed to usher in the next chapter of Vidmob’s growth,” said Mark Mannino, President of Vidmob.

Crittenden brings a wealth of experience from growth-stage SaaS companies, including early days at Google, Moat through the Oracle acquisition, and most recently, BlackCrow AI, where she played a pivotal role in scaling the company. As Senior Vice President of Business Development at Vidmob, she will oversee the direct sales, agency, and partnership teams.

Guzman will focus on developing and expanding Vidmob’s strategic partner platforms to scale growth. Guzman brings experience in media, partner strategy, and growth enablement.

Leach will focus on acquiring new brand logos and growing business. Leach is a seasoned salesperson with a strong record in enterprise sales at companies PCH Media, TextNow and MadTech.

“Vidmob is at the forefront of one of the most exciting transformations in marketing—where data and creativity come together to drive real business outcomes,” said Crittenden. “I’m thrilled to join a team that’s not only leading the category but also redefining what’s possible in creative effectiveness. I look forward to helping more brands harness the power of creative data to grow smarter and faster.”

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