Samsung Electronics has announced a partnership with Warner Bros and DC Studios to celebrate the latest Superman film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

Superman, the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, is in cinemas now. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original superhero.

Samsung TVs are the TV of choice both in the Daily Planet newsroom and throughout the film, viewers will see find Lois Lane, Clarke Kent and the Daily Planet team catching the Metropolis news ‘scoops’ unfold in immaculate detail through 65”, 8K TVs.

In London, the campaign came to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard, Waterloo station, Kings Cross Station and Liverpool Street station. There was a limited-edition version of the Daily Planet passers-by could take away that includes columns by Lois Lane, Jimmy Olsen’s top photographic tips and gossip columnist Cat Grant, alongside puzzles, exclusive discounts and a QR code to book cinema tickets.

Additionally, Samsung Art Store is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from now until August 31st. Available on The Frame as well as 2025 QLED and Neo QLED models, the collection brings Superman’s legacy into the home and gives fans a new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” 100” 115” Class options across Neo QLED and Crystal UHD models.

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Tags: DC, samsung, superman, warner bros