Sky upgrades VIP loyalty programme
July 10, 2025
By Nik Roseveare
Sky is relaunching its VIP loyalty programme, saying it will offer over 3 million rewards and experiences for customers across the UK this year. Available to all Sky customers via the My Sky app, the revamped Sky VIP programme offers more perks than ever before – from weekly treats, to shopping savings, sports rewards and experiences.
With millions of customers already enjoying exclusive benefits on Sky VIP, Sky says the upgraded programme is designed to offer even more value, with new rewards added regularly. The longer customers stay with Sky, the better the rewards become – including personalised perks tailored to the products and services they have.
What’s new in Sky VIP?
- Exclusive weekly treats from top brands
Sky has teamed up with supermarket chain Sainsbury’s to offer rewards from their premium Taste the Difference range. There are almost 2 million treats to give away, including Taste the difference pizzas and ice lollies, as well as snacks from popular brands like Love Corn and Whitworths. New treats drop every week.
- Free movies every week
Sky customers can access even more entertainment with a movie on Sky Showcase every week, as well as giveaways and savings on Sky Store. Kicking off with The Bad Guys, available for free on Sky Store from July 14th. Plus, there will be opportunities to bag free trial passes to some of the most popular streaming apps.
- Discounts on big brands
Sky customers can unlock exclusive discounts on some of the UK’s most-loved brands including Puma, Hearst, JBL, and Purdy & Fig. This July, savings with HelloFresh, LG, and Parkdean Resorts and many more are available. There are also regular offers across sportswear, entertainment, gaming and home décor.
- Epic experiences
Sky VIP offers access to experiences such as tickets to top UK attractions, exclusive cinema screenings, VIP lounge access, and once-in-a-lifetime trips.
- Sports rewards
Sky Sports customers can now get a free 12-month subscription to The Athletic, access to experiences such as a trip to the Ryder Cup, huge savings on kit and equipment from brands including Fanatics, Callaway Golf and Castore. Plus, there are around 100,000 tickets up for grabs for sports events and exclusive offers on activities with partners such as Powerleague and Sixes.
- More from Sky
Sky VIPs enjoy exclusive extras on their existing Sky products, with perks that get better the longer they stay.
Helen Kloepfer, Director of Sky VIP says: “The new Sky VIP reward programme is our way of saying thank you to our customers by giving them more of what they love. Whether you’re new to Sky or a long-standing customer, there’s always something exciting waiting in the My Sky app that makes every day a little better.”
Sky VIP is free for all customers. They are automatically enrolled and just need to download the My Sky app to get started.
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