Advanced Television

Joymo, Spiideo sports streaming solution for UK education sector

July 7, 2025

Joymo, the direct-to-fan streaming platform provider, and Spiideo, a specialist in AI-powered sports video technology, have announced a commercial collaboration to provide an end-to-end package for the UK education sector.

The partnership brings together Joymo’s OTT streaming services anddata control and safeguarding capabilities – trusted by the likes of World Archery, Basketball Ireland and England Netball – with Spiideo’s advanced AI-automated camera technology and sports video platforms.

The strategic alignment aims to meet the evolving needs of the market across content creators, rights holders, and rights owners in the sport with a focus on the UK education sector. The combined offering will provide schools and universities with a secure, end-to-end solution to film, stream, and analyse sports and activities, while ensuring safeguarding, ease of use, control and affordability.

“This collaboration allows us to provide a truly comprehensive solution that meets the needs of the UK education sector that has a desire to capture, distribute, analyse and monetise sports content at scale,” said Martin Murbeck, Spiideo’s Chief Commercial Officer.

“By combining Spiideo’s first-class camera systems and scale with Joymo’s integrity and innovation, we’re setting a new standard for school and university sport focused on an affordable, scaleable, and safeguarded solution,” added Mike Emery, CEO of Joymo. “The live sport streaming space is full of companies over-promising on revenue and data, and consistently under-delivering,but jointly we are focused on delivering for the UK education where the need for return on investment is greater than most.”

Earlier this year, Joymo announced a partnership with SOCS – a player in school sports and co-curricular management – to develop and build SOCS TV, a streaming and content management system for the UK and global education sector.

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