ITV Studios and SIRASA TV have expanded their partnership with the renewal of The Voice franchise and the first-ever Asian commission of the physical game show, Catchpoint, localised as SIRASA Catchpoint.

As part of the renewed deal, SIRASA TV will continue its successful run with The Voice Sri Lanka and The Voice Teens, commissioning a third and fourth season respectively, to air later this year.

SIRASA TV has commissioned Catchpoint to be launched in mid-July. When Catchpoint made its debut in the UK, it attracted 3 million viewers and a 20.2 per cent share, and the celebrity version was one of BBC One’s top 10 quiz shows.

Catchpoint pits two teams of two against each other in a combination of quiz play and physical action. In this visually striking game, players must answer questions correctly — or be just close enough — to position themselves under the right spot and catch a falling ball. Fast thinking, sharp reflexes, and a touch of luck could lead to big cash prizes.

“The expansion of our partnership with SIRASA TV is a testament to the strength and versatility of our formats,” said Augustus Dulgaro, EVP, Asia Pacific, Global Partnerships, ITV Studios. “We’re proud to see The Voice continue to thrive in Sri Lanka, and we’re equally excited to bring the dynamic energy of Catchpoint to Asian audiences for the first time.This exciting gameshow is definitely one to watch.”

“Catchpoint and our enduring, exciting partnership with ITV Studios signals SIRASA TV’s clear intent to give Sri Lankan audiences the very best international entertainment that’s proudly Made in Sri Lanka,” added Chevaan Daniel, Group Director of The Capital Maharaja Group that owns SIRASA TV.

The Voice franchise renewal and new commission for Catchpoint were negotiated by Ayesha Surty, Head of Brand Partnerships, Asia at ITV Studios, and the team at SIRASA TV  headed by Yasarath Kamalsiri, CEO of SIRASA TV (MTV Channel (Private) Limited).

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Tags: itv, ITV Studios, sri lanka, The Voice