DirecTV signs Paramount deal; adds MyKids Genre Pack
June 26, 2025
DirecTV and Paramount Global have announced an agreement to include a curated selection of Paramount’s entertainment, news and sports networks in various DirecTV Genre Packs. Paramount channels – including CBS, MTV, Comedy Central, BET and Nickelodeon – will begin rolling out in the Genre Packs starting immediately across the MySports, MyNews, MyEntertainment, and MiEspañol offerings, in addition to the new MyKids pack.
“DirecTV is a valued partner, and we are pleased to expand our long-standing relationship by featuring our wide array of leading programming in DirecTV’s growing portfolio of Genre Packs,” said Ray Hopkins, President of Paramount US Distribution. “Paramount is committed to exceptional content across broadcast, entertainment, news and sports, and we look forward to continuing to provide additional opportunities for audiences to broadly access and enjoy our fan-favourite programming and brands.”
Rob Thun, Chief Content Officer at DirecTV, added: “Paramount is one of the world’s most influential programmers, and its broad portfolio – including the CBS Network local stations – provides essential channels to many of our different Genre Packs. Together, these combined services create a strong foundation for a more dynamic TV future, one that gives DirecTV subscribers enhanced choice and control through our industry-leading genre-based options.”
The newly launch of MyKids Genre Pack is priced at $19.99 per month, and features a lineup of trusted family content, including:
· Paramount’s cradle-to-teen Nickelodeon suite: Nickelodeon, Nicktoons, Nick Jr and TeenNick
· Disney’s family portfolio: Disney Channel, Disney Junior, Disney XD and Disney+
· Fan favourites from Warner Bros Discovery networks: Cartoon Network, Boomerang and Discovery Family
· Popular independents: BabyFirst TV, LooLooKids TV, and MeTV Toons (Launching June 30th)
· The MyCinema mini pack add-on will also be available to MyKids customers for $9.99 per month.
“With MyKids, we’re bringing together the most trusted networks and beloved characters from the biggest names in kids’ entertainment, including full channel lineups from Disney and Nickelodeon, along with Disney+ —all in one place,” said Vince Torres, chief marketing officer at DirecTV. “And by introducing our most affordable package yet at $19.99 per month, we’re making it easier for more families to access the content they care about most. It’s about giving families more flexibility, more value, and the confidence that they’re getting the very best for their kids.”
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