Sennheiser sees “slight decline” in FY sales
June 20, 2025
The Sennheiser Group has reported that ot achieved sales of €492.3 million in fiscal year 2024. Despite volatile market conditions, the company was says it was able to consolidate its position in the professional audio market and drive forward key future projects. In the year of its 80th anniversary, Sennheiser says it is thus continuing to fulfill its promise of creating unique sound experiences for customers around the world. Earnings before interest and taxes (EBIT) amounted to €35.8 million.
“2024 was a challenging year for us, as it was for many companies in our industry,” commented Co-CEO Andreas Sennheiser.
The company recorded a slight decline in sales across all regions, totaling 6.6 per cent compared to the previous year.
“But especially in a dynamic environment, it is crucial to remain a reliable partner.” Co-CEO Daniel Sennheiser added: “That’s exactly what sets us apart: with reliable audio solutions, intuitive innovations, and a stable supply chain, we enable our customers to focus on what matters most.”
The development of the individual sales markets varied greatly in the past year: The EMEA region was once again the strongest market in terms of sales, generating total sales of €232.1 million – a slight decline of 3.5 per cent compared to the previous year. The domestic market in Germany, on the other hand, saw a slight growth of 3.5 per cent. The Americas region recorded a decline of 16.1 per cent to €150.5 million. Political and economic uncertainties in the US and a subdued consumer climate had a particularly negative impact on demand here. By contrast, the APAC region performed well: growth of 2.3 per cent to €109.7 million – driven by a strong market in China and new sales channels in India – enabled a stable result to be achieved.
“Our global presence really pays off in turbulent times,” continued Sennheiser. “It allows us to respond to market developments in a differentiated manner and address them in a targeted way, for example with investments and partnerships tailored to local needs. With our regional teams, we remain close to our customers at all times and can offer them the right solutions.”
“The current year is also marked by geopolitical and macroeconomic challenges. However, we have a solid foundation, innovative ideas, and a passionate team that stands for quality and progress,” added Sennheiser. “Even though the future is unpredictable, we have the opportunity to actively build it. With our 80 years of experience and our determination to use it responsibly, we are confident that we will continue to expand our position in the market for professional audio solutions.”
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